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23 Sep 2015

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure... Read more

27 Aug 2015

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit Read more

3 Jun 2015

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Read more

5 Feb 2015

comScore’s Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the... Read more

22 Jan 2015

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from... Read more

19 Nov 2014

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate... Read more

11 Nov 2014

comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows... Read more

4 Nov 2014

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using... Read more

3 Nov 2014

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). Read more

8 Oct 2014

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands... Read more

4 Sep 2014

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers... Read more

23 Jul 2014

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section... Read more

16 Jul 2014

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek... Read more

18 Feb 2014

comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity... Read more

18 Feb 2014

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data... Read more

18 Feb 2014

Epsilon Partners with comScore to Offer Rich Demographic Data Assets

Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure... Read more

5 Nov 2013

comScore Announces U.S. Launch of validated Media Essentials (vME) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue

comScore, Inc. today announced the U.S. launch of validated Media Essentials (vME), a measurement platform for media sellers designed to increase inventory sell-through and advertising revenue.... Read more

27 Sep 2013

VivaKi Adds comScore to its Portfolio of ‘SkySkraper Connect™’ Preferred Data Partners

VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by... Read more

17 Sep 2013

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore... Read more

16 Jul 2013

Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution... Read more

9 Oct 2012

Digital Analytix® Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR) today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability... Read more

1 Oct 2012

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences... Read more

16 Aug 2012

comScore Releases White Paper: “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics”

comScore, Inc. (NASDAQ: SCOR) today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher... Read more

10 Aug 2012

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™... Read more

2 Aug 2012

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE),... Read more