Press Releases

Search and Filter

United States
Press Release Oct. 6, 2010 | Share

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their... Read more

Press Release Oct. 5, 2010 | Share

comScore Announces Availability of Mobile-Optimized Tagging for Publishers

comScore, Inc. (NASDAQ: SCOR) today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives brands the ability to tag mobile Web and application assets to enable accurate measurement of audiences, including unique traffic counts... Read more

Press Release Oct. 4, 2010 | Share

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR) today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half... Read more

Press Release Oct. 1, 2010 | Share

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR) today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. In the 3 month average... Read more

Press Release Sep. 30, 2010 | Share

comScore Releases August 2010 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. Read more

Press Release Sep. 27, 2010 | Share

comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification... Read more

Press Release Sep. 23, 2010 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated the growth of several online categories during the month, from Books and Apparel to Educational Resources and Consumer Goods. Sports... Read more

Press Release Sep. 22, 2010 | Share

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

comScore, Inc. (NASDAQ: SCOR) today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which is the first of its kind, analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation... Read more

Press Release Sep. 22, 2010 | Share

comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

comScore (NASDAQ: SCOR) today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products. This collaboration, which IXI will support through its IXI Digital division, will enable comScore clients... Read more

Press Release Sep. 20, 2010 | Share

comScore Introduces Social Analytix™ for Social Media Monitoring

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and... Read more