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Intuit Relies On Depth Of Information Available From Comscore’s Large Panel
RESTON, Va., October 25, 2006 – Comscore Networks today announced that Intuit Inc. has renewed its information services agreement with Comscore Networks for an additional two-year period. During this time, Comscore will provide Intuit with marketing intelligence including Internet audience measurement services and in-depth analyses of consumers’ online behavior. Intuit has been a Comscore client for more than two years.
Comscore’s data and insight are based on the firm’s global network of more than 2 million representative, opt-in Internet users, through which Comscore delivers valuable information about audience size and composition, Web site visitation and online behavior.
“After an evaluation of multiple vendors, we chose Comscore Networks for our online measurement needs based on the depth of information available from its panel of more than two million participants,” said Dan Maurer, vice president of marketing for Intuit’s Consumer Tax Group.
About Comscore Networks
Comscore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com