Audience Recommendations for Every Vertical
LONDON, U.K., April 25, 2007 – Comscore, a leader in measuring the digital world, today released the results of a study on career-related Internet sites in Europe based on data from its Comscore World Metrix service. According to the study, sites dedicated to online career resources, job search, and training attracted an average of 53.3 million European visitors per month during Q1 2007, an increase of 3 percent versus a year ago and 8 percent versus Q4 2006.
Monster (headquartered in the U.S.) led the category among European visitors, attracting an average of 8.3 million unique visitors per month during Q1 2007. The second most-visited online career resource in Europe was ANPE Sites (the most-visited career site in France) with an average of 2.9 million European visitors per month. Bundesagentur für Arbeit (the most-visited career site in Germany) was the third-most-visited career site in Europe with an average of 2.9 million European visitors per month during the quarter, just slightly below ANPE Sites.
Bob Ivins, Managing Director, Comscore Europe, commented: “During the holiday period, career sites experienced their typical seasonal lull, but during the first quarter of 2007 they have rebounded strongly, with Monster consolidating its position as the leading career site in Europe. It would appear that at the turn of the New Year many Europeans resolved to investigate chang ing their jobs, and this is reflected in the increased traffic seen during Q1.”
Top European Career Sites, by Unique Visitors in Europe, Age 15+*Average Monthly Unique Visitors, Q1 2007Total Europe – Home and Work LocationsSource: Comscore World Metrix
Average Monthly Unique Visitors (000) During Q1 2007
Category Reach
(%)**
Total Internet Population – Europe
217,532
--
Career Services and Development Category
53,322
100%
Monster
8,428
16%
ANPE Sites†
2,892
5%
Bundesagentur für Arbeit†
2,890
JOBCENTREPLUS.GOV.UK†
2,753
Totaljobs.com Sites
2,240
4%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.** Percent of Career category users who visited the individual site† Government-run Web site
About Comscore World Metrix
Comscore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to Comscore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.
About Comscore
Comscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com