Audience Recommendations for Every Vertical
79 Percent of French Online Population Now Watching Streaming Video
Paris, 19 June, 2007 – Comscore, a leader in measuring the digital world, today released a study of video streaming in France. The study showed that 79 percent of the French online population (age 15 or older who have accessed the Internet from either a home or a work computer) initiated a video stream in April 2007, compared to 76 percent in the U.S., 80 percent in the U.K. and 70 percent in Germany.
The study also reported that the average French streaming video viewer initiated 64 streams in April 2007, compared to 80 streams per streamer in the U.K. and 62 streams per streamer in Germany. By comparison the average streamer in the U.S. initiated 65 streams per streamer in April 2007.
In France, streamers allocated 13 percent of their total time online to viewing streaming video.
“With almost 8 out of 10 people initiating a stream in France, video streaming is clearly mainstream, with a user base that is comparable to search, email and shopping,” stated Delphine Gatignol, business development manager for Comscore France. “What is particularly striking is that French Internet users tend to spend a greater proportion of their total time online viewing streaming video compared to the other countries examined in the study.”
Online Video Streaming by CountryApril 2007 Total Online Population Age 15+ – Home and Work Locations*Source: Comscore Video Metrix
Reach of Video Streaming**
% Total Time Online Spent Streaming Video
Video Streams per Streamer
France
79%
13%
64
United States
76%
6%
65
Germany
70%
9%
62
United Kingdom
80%
10%
8
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.** Total Unique Streamers in April 2007 / Total Online Population in April 2007
The study also reported on the most popular streaming sites. Of the 1.28 billion streams that were initiated in France in April 2007, 22 percent or 285.7 million were initiated at Google Sites (which include YouTube.com). The second most popular streaming site for streams was DAILYMOTION with 249.2 million streams initiated in April 2007. Other popular streaming sites included France Telecom with 23.9 million streams, Iliad/Free.fr sites with 17.6 million streams and Microsoft Sites with 5.3 million streams initiated during April 2007.
Leading French Online Video Streaming SitesApril 2007 Total Online Population Age 15+ – Home and Work Locations*Source: Comscore Video Metrix
Unique Video Streamers and Downloaders (MM)
Video Streams and Downloads Initiated (MM)
Total FR Internet Audience, Age 15+
20.0
1,281.3
Google Sites
8.5
285.7
34
DAILYMOTION.COM
6.8
249.2
37
Iliad/Free.fr Sites
2.5
17.6
7
France Telecom
2.4
24.0
10
Microsoft Sites
1.6
5.3
3
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transitional behavior, including online and offline purchasing behavior. Comscore panellists also participate in survey research that captures and integrates their attitudes and intentions. Through this proprietary technology, Comscore measures what matters across a broad spectrum of behaviour and attitudes. Comscore analysts apply this deep knowledge of consumer and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. For more information please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com