Press Releases

June 30, 2007

comScore Reports Traffic to Leading French Sites in May

National Focus Shifts from Politics to Taxes and Retail

London, UK, June 29, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported the top French Internet properties and the top gaining properties for May, based on data collected through the comScore World Metrix audience measurement service. The national focus shifted from the French presidential elections to taxes, shopping and the weather as seen in the findings below:

  • Google continued to be the most-visited property in France with 17.8 million visitors in May, reaching 69 percent of all French Web users.
  • Taxes were on the minds of French Web users in May, as government sites Impots.gouv.fr, Finances.gouv.fr, and CNAF all ranked among the top gainers for the month. Impots.gouv.fr grew 310 percent to 4.4 million visitors and represented the top overall gainer, followed by Finances.gouv.fr, which grew 219 percent to 2.5 million French visitors, and CNAF, which grew 79 percent to 2.5 million visitors.
  • Retail sites benefited from shopping for Mother’s Day in France, shown by the 117-percent increase in traffic to Karstadt-Quelle (2.6 million visitors), the 70-percent increase to flower site Florajet.com (1.8 million visitors), and the 47-percent increase to clothing site Kiabi.com (2.1 million visitors). In addition, price-comparison group Ciao Sites grew 40 percent to 3.7 million visitors. Also notable was the 13-percent increase in traffic to Groupe PPR (8.6 million visitors), the fastest-growing property in the top 10 in May, attributable largely to increases in visitation to Laredoute.fr.
  • Finally, French vacationers closely monitored weather forecasts as they planned long weekends over the many bank holidays in May, as evidenced by the 33 percent increase to Meteofrance.com (4.3 million visitors).
Top 10 Online Properties by French Unique Visitors, Age 15+
May 2007 vs. April 2007
Total France – Home and Work Locations*
Source: comScore World Metrix
  Apr.-07 (000) May-07 (000) Percentage Change
Total French Internet Audience, Age 15+ 25,388 25,719 1%
Google Sites 17,683 17,811 1%
Microsoft Sites 16,254 16,219 0%
France Telecom 13,886 13,864 0%
Iliad/Free.fr Sites 12,322 12,818 4%
eBay 10,644 11,374 7%
Groupe Pages Jaunes 10,668 10,969 3%
Yahoo! Sites 10,577 10,839 2%
Wikipedia Sites 8,515 9,182 8%
Skyrock Network 8,562 9,140 7%
Groupe PPR 7,602 8,595 13%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 10 Gaining Properties by Percentage Change in French Unique Visitors, Age 15+
May 2007 vs. April 2007 
Total France – Home and Work Locations*
Source: comScore World Metrix
  Apr.-07 (000) May-07 (000) Percentage Change
Total French Internet Audience, Age 15+ 25,388

 

25,719

1%
IMPOTS.GOUV.FR 1,062 4,351 310%
FINANCES.GOUV.FR 794 2,528 219%
Karstadt-Quelle 1,178 2,557 117%
CNAF 1,421 2,544 79%
FLORAJET.COM 1,044 1,778 70%
RADIOBLOGCLUB.FR 1,612 2,427 51%
BONWEB.COM 1,106 1,664 50%
KIABI.COM 1,464 2,145 47%
Ciao Sites 2,617 3,676 40%
METEOFRANCE.COM 3,200 4,268 33%

*Ranking based on the top 100 French properties in May 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
 comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

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