Press Releases

August 28, 2007

comScore Reports Rankings of Top French Properties for July

Release of BaccalaureateResults Sends Flood of Traffic to Academic Sites

Online Gaming and Travel Sites also Enjoy Significant Increases

LONDON, UK, AUGUST 28,2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top French Internet properties and top gaining properties for July, based on data collected through the comScore World Metrix audience measurement service.

Google was the most visited property in July, with 18.2 million unique visitors, followed by Microsoft Sites, which enjoyed a two percent growth to reach 16.8 million visitors.

Meanwhile, video sharing website, dailymotion.com, became France’s tenth most visited French property with 7.7 million unique visitors. French social networking site, Skyrock Network, which ranks among the most popular social networking sites in all of Europe, was the eighth most visited site, with 9.1 million unique visitors.

Top 10 French Online Properties
Ranked by French Unique Visitors
July 2007 vs. June 2007
Total France, Age 15+ – Home and Work Locations*
Source: comScore World Metrix
  Total Unique Visitors (000)
June 2007 July 2007 % Change
Total French Internet Audience 26,106 26,485 1%
Google Sites 18,163 18,238 0%
Microsoft Sites 16,439 16,774 2%
France Telecom 13,972 13,923 0%
Iliad/Free.fr Sites 12,874 12,407 -4%
eBay 11,358 11,349 0%
Groupe Pages Jaunes 11,418 11,248 -1%
Yahoo! Sites 10,912 10,932 0%
Skyrock Network 9,538 9,113 -4%
Groupe PPR 8,917 8,933 0%
DAILYMOTION.COM 8,098 7,703 -5%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

The release of baccalaureate results in July sent a flood of traffic to academic sites, as excited secondary school students logged in to see their exam results. The highest gainer from this influx was Resultat-Examen.eu which grew by 486 percent to attract 2.3 million unique visitors. It was joined by other academic sites France-Examen.com, which grew 116 percent to 2.5 million unique visitors, and the official government site Education.gouv.fr, which grew 52 percent to reach 1.7 million.

Delphine Gatignol, comScore’s Business Development Manager for France, observed “This explosion in traffic to academic sites is a clear example of how people are increasingly relying on the Internet as a source of immediate and authoritative information. Millions of students have opted for the convenience of viewing their results online: a clear sign of their trust in the medium’s ability to deliver the correct information for what is such an important moment in their life.”

New online gaming site Miniville.fr showed strong early growth to become France’s second fastest growing site in July, increasing traffic by 231 percent to 2.6 million unique visitors. The site allows free access to an online Sim City style city building simulation game, where players can found and name a city. State owned online gambling property Francaise des Jeux also experienced a growth of 53 percent to reach just under 2 million unique visitors.

As the summer holiday season continued, tourism sites also experienced gains. The Vueling Airlines property, which provides bookings for holidays across Western Europe, grew by 91 percent to 2.3 million unique visitors, while tourisme.fr experienced a 16 percent growth to attract 1.6 million unique visitors. International travel property, Expedia Inc., also grew, increasing traffic by 24 percent to 2.5 million unique visitors.

Top 10 French Gaining Properties
Ranked by French Unique Visitors
July 2007 vs. June 2007
Total France, Age 15+ – Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000)
June 2007 July 2007 %change
Total French Internet Audience 26,106 26,485 1%
RESULTAT-EXAMEN.EU 394 2,309 486%
MINIVILLE.FR 772 2,557 231%
FRANCE-EXAMEN.COM 1,164 2,515 116%
Vueling Airlines 1,209 2,309 91%
Francaise des Jeux 1,306 1,998 53%
EDUCATION.GOUV.FR 1,104 1,676 52%
Expedia Inc 2,042 2,526 24%
BNP Paribas 2,008 2,367 18%
SPARTOO.COM 1,283 1,508 18%
TOURISME.FR 1,356 1,578 16%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Gaming, Google, Microsoft, Rankings, Travel