Press Releases

September 21, 2007

comScore Releases August U.S. Search Engine Rankings

RESTON, VA, September 21, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in August 2007, Google Sites remained the top search property with more than 5.5 billion core searches conducted, representing a 56.5 percent share of the search market. Time Warner Network was the only other core search engine property to increase share, up 0.1 share point to 4.5 percent, with 441 million searches.

In comScore’s recently introduced expanded search report, the largest gains were recorded by YouTube and Craigslist, with 9.0-percent and 7.6-percent increases in their number of search queries.

August U.S. Core Search Rankings

In August, Google Sites maintained its position atop the core search rankings with 56.5 percent of U.S. searches, gaining 1.3 share points versus the previous month. Yahoo! Sites ranked second with 23.3 percent, followed by Microsoft Sites (11.3 percent), Time Warner Networks (4.5 percent) and Ask Network (4.5 percent).
 

comScore Core Search Report*
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Jul - 07 Aug -07 Point Change Aug-07 vs. Jul-07
Total Core Search 100.0% 100.0% N/A
Google Sites 55.2% 56.5% 1.3
Yahoo! Sites 23.5% 23.3% -0.2
Microsoft Sites 12.3% 11.3% -1.0
Time Warner Network 4.4% 4.5% 0.1
Ask Network 4.7% 4.5% -0.2

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Nearly 5.5 billion core searches were conducted at Google Sites during the month, marking a 1.6 percent increase in volume versus July. Time Warner Network, assisted by gains at AOL, gained in query volume, with a 1.2-percent increase to 441 million searches.

comScore Core Search Report*
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Jul - 07 Aug -07 Percent Change Aug-07 vs. Jul-07
Total Core Search 9,896 9,820 -0.8%
Google Sites 5,459 5,545 1.6%
Yahoo! Sites 2,325 2,290 -1.5%
Microsoft Sites 1,214 1,106 -8.9%
Time Warner Network 436 441 1.2%
Ask Network 462 438 -5.1%

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

August U.S. Expanded Search Rankings

In the August 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.8 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), Time Warner Network (937 million) and Fox Interactive Media (571 million).

comScore Expanded Search Query Report
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
  Search Queries (MM)
Jul-07 Aug-07 Percent Change vs. Prior Month
Total Expanded Search 13,692 13,703 0.1%
Google Sites 6,614 6,809 2.9%
 Google 5,507 5,602 1.7%
 YouTube/All Other 1,107 1,207 9.0%
Yahoo! Sites 2,524 2,473 -2.0%
 Yahoo! 2,493 2,438 -2.2%
 All Other 31 35 12.9%
Microsoft Sites 1,251 1,144 -8.6%
 MSN-Windows Live 1,223 1,111 -9.2%
 Microsoft/All Other 28 33 17.9%
Time Warner Network 959 937 -2.3%
 AOL 436 438 0.5%
 Mapquest/All Other 523 499 -4.6%
Fox Interactive Media 587 571 -2.7%
 MySpace 575 560 -2.6%
 All Other 12 11 -8.3%
eBay 472 457 -3.2%
Ask Network 462 439 -5.0%
 Ask.com 214 205 -4.2%
 MyWebSearch.com/ All Other 248 234 -5.6%
CRAIGSLIST.ORG 185 199 7.6%
Amazon Sites 151 154 2.0%
Comcast Corporation 71 73 2.8%

For more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Google, Rankings, Search, Yahoo