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eBay Overtakes Microsoft Sites to Become Germany’s Second Largest Property
LONDON, UK, OCTOBER 1ST, 2007 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top Internet properties and top gaining properties in Germany for August, based on data collected through the Comscore World Metrix audience measurement service.
Google was the most visited property in Germany with 23.1 million unique visitors age 15 or older, reaching 70.2 percent of the total German Internet audience. Google was followed by eBay, which overtook Microsoft Sites to become the second most visited property from within Germany. eBay served 17.4 million unique visitors, just ahead of Microsoft Sites with 17.2 million.
A retail site, Karstadt-Quelle, was the fastest growing of the Top 10 German properties. German traffic to the site has been growing consistently since the start of the year and was boosted even further in August by a number of price reductions across its product range. The number of unique visitors to Karstadt-Quelle grew to 12.0 million - up 3.9 percent on the previous month.
Top 10 German Online PropertiesRanked by German Unique VisitorsAugust 2007 vs. July 2007Total Germany, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
August % Reach
July 2007
Aug 2007
% Change
Total Internet : Total Audience
32,924
32,991
0.2%
100.0%
Google Sites
23,294
23,146
-0.6%
70.2%
eBay
17,266
17,361
0.5%
52.6%
Microsoft Sites
18,117
17,189
-5.1%
52.1%
United-Internet Sites
15,594
15,627
47.4%
Time Warner Network
15,443
15,495
0.3%
47.0%
Wikipedia Sites
12,389
12,840
3.6%
38.9%
Otto Gruppe
12,448
12,619
1.4%
38.3%
T-Online Sites
12,837
12,477
-2.8%
37.8%
Karstadt-Quelle
11,561
12,012
3.9%
36.4%
Yahoo! Sites
11,553
11,550
0.0%
35.0%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Shopping search specialist, supabillig.com, was the fastest growing property in Germany, with traffic increasing by 60.2 percent to 2.1 million unique visitors. The site was joined in its success by Geizkragen Sites, an online price comparison site that grew by 15.9 percent to reach 2.2 million unique visitors in August.
Community sites also experienced strong growth in Germany. Personal publishing platform, WordPress, enjoyed a 28.4 percent increase, to reach 2.1 million unique visitors. Uploaded.to, a free file hosting site for everything from images to music and videos grew 19.9 percent to 1.9 million. GoNamic GmbH, a site providing blogging and information downloading services, grew 16.4 percent to reach 2.9 million.
Bob Ivins, EVP of International Markets at Comscore, observed: “ecommerce and online retail sites have been growing rapidly throughout the year. With the sun beginning to set on the German holiday season, the summer wave of traffic to travel and holiday sites has subsided to reveal some online retail sites and social networking sites growing at an extremely healthy pace."
Top 10 German Gaining PropertiesRanked by German Unique VisitorsAugust 2007 vs. July 2007Total Germany, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
% change
Total German Internet Audience
Supabillig.com
1,321
2,116
60.2%
H2 media factory
1,161
1,762
51.8%
United Online, Inc
1,505
2,055
36.6%
Telecom Italia
2,445
3,208
31.2%
WordPress
1,595
2,049
28.4%
Webnews.de
1,196
1,528
27.8%
Uploaded.to
1,615
1,936
19.9%
GoNamic GmbH
2,530
2,945
16.4%
Geizkragen Sites
1,876
2,175
15.9%
International Data Group
2,380
2,697
13.3%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com