Audience Recommendations for Every Vertical
T-Online and Yahoo! are the Fastest Growing of the Top Ten Properties
Strikes Drive Traffic to Travel and News Sites
LONDON, U.K., NOVEMBER 27, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report ranking the most visited and fastest growing Internet properties in Germany for October, based on data from the Comscore World Metrix audience measurement service.
Top 10 Properties for October
Google was the most visited property in Germany, with 23.1 million unique visitors age 15 or older, reaching 69 percent of the total German Internet audience. It was followed by eBay which attracted 17.4 million unique visitors, a 52 percent reach. T-Online Sites and Yahoo! Sites were the fastest growing of the top ten properties in Germany, both growing their visitor base by 8 percent from September to October. T-Online attracted 13.8 million visitors while Yahoo! reached 12.1 million.
Top 10 German Online PropertiesRanked by German Unique Visitors|October 2007 vs. September 2007Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
% Reach
Sep 2007
Oct 2007
% Change
Total German Internet Audience
33,174
33,356
1
100
Google Sites
23,216
23,062
-1
69
eBay
17,730
17,424
-2
52
Microsoft Sites
17,133
17,414
2
Time Warner Network
15,655
15,800
47
United-Internet Sites
15,581
15,708
Otto Gruppe
13,724
14,098
3
42
T-Online Sites
12,782
13,824
8
41
Wikipedia Sites
13,433
13,592
ProSiebenSat1 Sites
13,284
13,496
40
Yahoo! Sites
11,185
12,130
36
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Strikes Drive Traffic to Transport and News Sites
The strikes which have brought German rail services to a standstill in recent weeks sparked an upsurge in traffic to German transportation and news sites in October. The second largest property in the ranking of the top ten fastest growing properties was Deutsche Bahn, the company now at the helm of the formerly state owned German railways. The property grew 15 percent to 5.5 million unique visitors in October, as commuters flocked online to find information on affected routes.
There were also notable increases for a number of news and information sites. Sueddeutscher Verlag Sites was up 17 percent to 1.8 million unique visitors, Hubert Burda Media grew eleven percent to just under four million, and ARD Sites, the largest property in the top ten fastest growing, grew 11 percent to seven million unique visitors.
“The recent round of strikes, particularly in the transport sector, has had a significant impact on German Internet usage,” said Bob Ivins, EVP of European Markets for Comscore. “Over half a million more commuters visited Deutsche Bahn in October than in the previous month., Since the strikes’ disruptions increased in November making it difficult to get to work, it will be very interesting to see if we observe an increase in ‘telecommuting via the Internet’ in the November Comscore data.”
Top 10 Gaining Properties for October
It appears that the European release of Xbox title Halo 3 on September 27 has ignited interest in gaming. A number of gaming sites were among the top ten fastest growing properties in October. Online gaming portal, Spill Group, increased total traffic 19 percent to 1.7 million unique visitors, while Zylom - a site providing free online and downloadable games – grew 17 percent to 2.3 million. IDG Entertainment, an online network of multi-platform gaming magazines, including gamestar.de and gamepro.de, also enjoyed a growth of 17 percent to reach 1.7 million unique visitors.
Top 10 German Gaining PropertiesRanked by Percentage Change in German Unique VisitorsOctober 2007 vs. September 2007Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Sep 07
Oct 07
Ask Network
3,215
3,854
20
Spill Group
1,416
1,681
19
Sueddeutscher Verlag Sites
1,537
1,804
17
IDG Entertainment
1,475
1,727
Ciao Sites
4,481
5,246
Zylom
1,984
2,321
Deutsche Bahn
4,758
5,488
15
ARD Sites
6,333
7,016
11
Beepworld GmbH
2,071
2,291
Hubert Burda Media
3,596
3,974
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com