Press Releases

December 20, 2007

comScore Ranks Top Web Sites in France for November

Groupe PPR Experiences 10% Growth to Reach its Largest Ever Audience

LONDON, U.K., DECEMBER 20, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report ranking the most visited and fastest growing Internet properties in France for November, based on data from the comScore World Metrix audience measurement service.

Top 10 Properties for November

Google was the most visited property in France in November, with 19.6 million unique visitors age 15 or older, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites which attracted nearly 18 million unique visitors, a 64 percent reach. The fastest growing of the top ten properties was multi-channel retailer, Groupe PPR, owner of sites such as Laredoute.fr and Fnac.com. The property grew 10 percent from October, attracting 10.7 million unique visitors in November, a 38 percent reach and its largest ever online audience.

Delphine Gatignol, comScore’s Business Development Manager for France said: “Not surprisingly, online retail was one of the fastest growing sectors this November, and we are seeing this popularity across the board, from online pure play retailers like Amazon Sites to multi-channel brands like Groupe PPR.”

Top 10 French Online Properties
Ranked by French Unique Visitors
November 2007 vs. October 2007
Total France, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000) % Reach
Oct 2007 Nov 2007 % Change
Total French Internet Audience  27,756  28,244 2% 100%
Google Sites 19,239 19,598 2% 69%
Microsoft Sites 17,660 17,966 2% 64%
Orange Sites 14,690 14,764 1% 52%
Iliad/Free.fr Sites 12,882 12,750 -1% 45%
eBay 11,389 11,776 3% 42%
Yahoo! Sites 11,000 11,061 1% 39%
Groupe Pages Jaunes 11,506 10,954 -5% 39%
Groupe PPR 9,663 10,662 10% 38%
Wikipedia Sites 9,957 9,924 0% 35%
Skyrock Network 9,614 9,781 2% 35%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Ten Fastest Growing Sites for November

Social networking site Facebook.com was the fastest growing property in France in November, up 83 percent to 1.9 million unique visitors. There was growth elsewhere in the conversational media category with increased traffic to two blogging sites. Oldiblog.com grew 28 percent to 1.9 million unique visitors, while WordPress grew 16 percent to 2 million unique visitors.

With the Christmas shopping season well underway in November, six of the top ten fastest growing French properties came from the retail sector. Arcandor AG experienced the most rapid growth, up 42 percent to 2.4 million unique visitors, driven largely by increased traffic to pure play online clothing specialist, Quelle.fr. It was joined by two other online pure play retailers, Amazon Sites, which was up 16 percent to 6.1 million and Groupe Priceminister, which was the largest of the fastest growing properties, up 13 percent to 8.2 million unique visitors.

Outside of these properties, the biggest increases in online retail traffic were seen in the electronic goods sector. Sony Online was the third fastest growing property in November, up 40 percent to 1.8 million unique visitors. Fotovista Group was up 27 percent to 3.8 million unique visitors, driven largely by increased traffic to online pure-play electronic goods retailer, prixmania.com. This was also the case for Kingfisher, whose growth was largely driven by increased traffic to multi-channel electronic goods retailer, Darty.com, causing the property to grow 15 percent in November to 2.3 million unique visitors.
 

Top 10 French Gaining Properties
Ranked by Percentage Change in French Unique Visitors
November 2007 vs. October 2007
Total France, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000)
Oct 2007 Nov 2007 % Change
Total French Internet Audience  27,756  28,244 2%
Facebook.com 1,064 1,945 83%
Arcandor AG 1,696 2,414 42%
Sony Online 1,312 1,832 40%
Oldiblog.com 1,519 1,938 28%
Fotovista Group 3,011 3,836 27%
Spill Group 1,318 1,673 27%
WordPress 1,743 2,030 16%
Amazon Sites 5,213 6,067 16%
Kingfisher 2,017 2,319 15%
Groupe PriceMinister 7,197 8,158 13%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Facebook, , Rankings