Audience Recommendations for Every Vertical
Education, Career, Automotive and Real Estate Sites See Gains to Start the New Year
TOKYO, JAPAN, February 29, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the Comscore World Metrix audience measurement service. January saw increased visitation to education, career, automotive and real estate sites as many people in Japan focused their Internet activity on planning for the New Year. Several news sites, including J-Cast.com, Sponichi.com, and Jiji.com, saw significant gains in January, with elections in Osaka, the Sumo wrestling tournament, and the Chinese food scandal being major topics in the news.
“The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April,” said Maru Sato, Managing Director of Comscore Japan. “Real estate sites also saw gains as visitors sought housing information for both buying and selling.”
Top Gaining Site Categories for January 2008
Top Gaining Site Categories by Number of Unique Japanese Visitors January 2008 vs. December 2007Age 15+ Home and Work Locations* Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2007
Jan-2008
% Change
Total Internet : Total Audience
54,348
54,544
0
Training and Education
1,791
2,640
47
Real Estate
3,596
5,229
45
Business/Finance - News/Research
7,886
10,300
31
Automotive - Manufacturer
5,668
7,365
30
Career Resources
3,739
4,825
29
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of Japanese Unique Visitors* January 2008 vs. December 2007Age 15+ Home and Work Locations** Source: Comscore World Metrix
Property
J-CAST.COM
1,470
2,678
82
SPONICHI.CO.JP
2,340
3,870
65
JIJI.COM
2,741
3,497
28
FRESHEYE.COM
3,068
3,810
24
YOMIURI.CO.JP
4,561
5,490
20
Mizuho Financial Group
2,496
2,987
TV-ASAHI.CO.JP
2,499
2,937
18
NIKKEI.CO.JP
2,777
3,219
16
AMEBLO.JP
12,645
14,072
11
GYAO.JP
5,790
6,408
*Ranking based on the top 100 Japanese properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of Japanese Unique Visitors* January 2008 vs. December 2007Age 15+ Home and Work Locations** Source: Comscore World Metrix
Jan-08Rank
Dec-07 Rank
Total Unique Visitors (000) Jan-08
N/A
1
Yahoo! Sites
42,964
2
Google Sites
32,966
3
4
Rakuten Inc
29,921
Microsoft Sites
29,371
5
NTT Group
27,076
6
FC2 inc.
27,035
7
Nifty Corporation
23,125
8
9
Wikipedia Sites
22,260
Livedoor
22,109
10
GMO Internet Group
20,028
Amazon Sites
19,101
12
13
NEC Corporation
16,147
Sakura Internet
15,987
14
15
Apple Inc.
15,633
Sony Online
15,609
Excite Japan
14,588
17
N/A***
Hatena
13,080
19
KDDI Corporation
12,450
MIXI, Inc.
12,319
21
SEESAA.NET
12,007
22
TRACKWORD.NET
10,730
23
JWORD.JP
10,678
IIJ4U.OR.JP
10,094
25
NICOVIDEO.JP
9,939
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.***New properties based on January 2008 data; based on aggregations of previously existing entities.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com