Audience Recommendations for Every Vertical
Valentine’s Day Drives Traffic to Flowers, Gifts & Greetings Sites
New Firefox Browser Helps Mozilla Organisation Grow to More than 3 Million Visitors
LONDON, U.K., March 25, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the Comscore World Metrix audience measurement service.
Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded. Nonetheless, Valentine’s Day helped drive a strong increase in traffic to the Flowers/Gifts/and Greetings category, which grew 28 percent from January to nearly 7 million visitors in February. Auto manufacturer, career resources and e-cards categories also experienced gains.
Uptake of its new Firefox Internet browser drove visitors to the Mozilla Organisation, which experienced a 48-percent increase to 3.1 million visitors. Fish4Sites grew 24 percent to 3.3 million visitors, driven largely by a jump in visitors to careers resource property, Fish4jobs.
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of U.K. Unique VisitorsFebruary 2008 vs. January 2008Total U.K., Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Site Category
Total Unique Visitors (000)
Jan-08
Feb-08
% Change
Total Internet : Total Audience
33,254
33,257
0%
Flowers/Gifts/Greetings
5,480
6,992
28%
Auto Manufacturer
4,381
4,771
9%
Career Resources
5,307
5,688
7%
e-cards
6,559
6,911
5%
Classifieds
10,864
11,253
4%
Shipping
5,096
5,209
2%
Services
32,340
32,213
Search/Navigation
31,242
31,054
-1%
Portals
31,501
31,294
Entertainment
28,794
28,506
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number of U.K. Unique Visitors*February 2008 vs. January 2008Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Property
The Mozilla Organization
2,078
3,079
48%
Fish4 Sites
2,612
3,252
24%
British Sky Broadcasting (BSkyB)
8,097
8,414
Royal Mail Group
4,068
4,195
3%
MINICLIP.COM
3,934
4,034
NetShelter Technology Media
2,827
2,875
FACEBOOK.COM
12,840
12,957
1%
BEBO.COM
11,359
11,392
Yellow Book Network
6,171
6,156
Trader Media Group
4,623
4,602
*Ranking based on the top 100 U.K. properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for February 2008
Top 25 Properties by Number of U.K. Unique Visitors*February 2008 vs. January 2008Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Feb-08 Rank
Jan-08 Rank
Total Unique Visitors (000) Feb-08
N/A
1
Google Sites
29,349
2
Microsoft Sites
27,601
3
eBay
21,022
4
Yahoo! Sites
20,614
5
BBC Sites
18,194
6
7
Ask Network
13,738
8
Wikipedia Sites
13,180
9
Amazon Sites
12,738
10
11
Fox Interactive Media
11,412
13
12
Lycos Europe Sites
10,995
14
Apple Inc.
10,407
AOL LLC
10,069
15
DMGT
9,829
16
CNET Networks
8,548
17
19
18
Tesco Stores
7,358
Home Retail Group
7,090
20
25
21
Adobe Sites
6,008
22
News International
5,972
23
27
Viacom Digital
5,911
24
Moneysupermarket.com Financial Group
5,757
Orange Sites
5,725
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com