Press Releases

April 28, 2008

comScore Releases Top Canadian Web Rankings for March 2008

Online Trading, Taxes and Personal Finance Sites Experience Increases
Google Sites Ranks as Top Property in the Canadian Market 

TORONTO, CANADA, April 28, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its comScore Media Metrix service. Canadians focused their attention on their finances in March with online trading, taxes and personal finance sites all experiencing gains, as visitors prepared to meet the tax deadline and braced for a possible economic slowdown.

“Canadians showed strong engagement with tax, banking and government sites in March,” said Brent Bernie, president of comScore Media Metrix, comScore Canada. “With the tax deadline quickly approaching, it is no surprise that this month saw Canadians turn to the Web to file their taxes and manage their finances during these challenging economic times.”

Top Gaining Site Categories for March 2008

Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
March 2008 vs. February 2008
Total Canada – Home and Work Locations*
Source: comScore Media Metrix
  Total Unique Visitors (000)
Feb-2008 Mar-2008 % Change
Total Internet : Total Audience 23,814 23,879 0
Online Trading 1,024 1,384 35
Taxes 3,041 3,839 26
Hobbies/Lifestyle - Home 4,890 5,509 13
Incentives 2,525 2,826 12
Lotto/Sweepstakes 5,725 6,402 12
Radio 7,875 8,618 9
Automotive - Manufacturer 4,492 4,913 9
Personal Finance 8,844 9,636 9
Health Care 1,832 1,981 8
Retail - Movies 2,923 3,152 8

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for March 2008

Top 10 Gaining Properties by Number of Canadian Unique Visitors*
March 2008 vs. February 2008
Total Canada – Home and Work Locations**
Source: comScore Media Metrix
Property Total Unique Visitors (000)
Feb-2008 Mar-2008 % Change
Total Internet : Total Audience 23,814 23,879 0
Groupe Lagardere 930 2,276 145
Six Apart Sites 2,042 2,774 36
Canada Revenue Agency 2,505 3,198 28
CanadianTire.ca 1,774 2,178 23
FunBox.com 2,467 2,922 18
Crave Online 1,687 1,932 15
MacRAE’S Owen Media Network 2,336 2,646 13
craigslist, inc. 2,314 2,594 12
Shopzilla.com Sites 3,811 4,269 12
411.CA 1,714 1,914 12

*Ranking based on the top 100 Canadian properties in March 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for March 2008

Top 25 Properties by Number of Canadian Unique Visitors*
March 2008 vs. February 2008
Total Canada – Home and Work Locations**
Source: comScore Media Metrix
Mar-08 Rank Feb-08 Rank Property Total Unique Visitors (000) Mar-08
N/A N/A Total Internet : Total Audience 23,879
1 1 Google Sites 22,436
2 2 Microsoft Sites 22,341
3 3 Yahoo! Sites 16,215
4 4 Facebook.com 15,513
5 5 eBay 13,821
6 6 Wikipedia Sites 11,222
7 7 AOL LLC 10,123
8 8 Yellow Pages Group 9,794
9 9 Amazon Sites 8,715
10 11 Canoe Network 8,391
11 10 Apple Inc. 8,285
12 14 Fox Interactive Media 7,769
13 13 The Weather Network Meteomedia 7,717
14 12 CTVglobemedia 7,655
15 15 Ask Network 7,264
16 17 CNET Networks 7,197
17 16 New York Times Digital 7,056
18 18 Viacom Digital 6,327
19 19 CBC-Radio Canada Sites 5,647
20 20 Adobe Sites 5,643
21 21 Time Warner - Excluding AOL 5,339
22 22 Gorilla Nation 5,221
23 24 Canwest Digital 4,840
24 23 WhitePages 4,731
25 26 TD Bank Financial Group 4,487

*Ranking based on the top 100 Canadian properties in March 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



Tags: Finance, Google, , Rankings