Press Releases

May 7, 2008

comScore Releases March 2008 European Search Rankings

8 in 10 European Searches Occur on Google Sites

Russian Search Engine Yandex Outpaces Yahoo! and Microsoft

LONDON, U.K., May 7, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in Europe based on data from its comScore qSearch 2.0 service, which showed that Google Sites holds the leading position with more than 19 billion searches conducted in March, representing 79 percent of the European search market.

“With nearly 80 percent of all searches conducted in March, Google is far and away the leading search property in Europe,” said Jack Flanagan, executive vice president of comScore. “However, we are seeing key local players show leadership in Eastern Europe where English is spoken less than in Western markets. With Russia’s online population now the fastest growing in Europe, it is likely that some of these local search engines will continue to gain traction and market share.”

Eastern European Search Players Factor Prominently into Ranking

Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent.

Two Polish properties, Nasza-Klasa.pl and QXL Ricardo also proved popular, with 1.3 percent and 1.2 percent shares, respectively. Another Russian property, Rambler Media, grabbed the tenth position with a 0.5-percent share.

Top 10 European Search Properties
March 2008
Total European Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Property Searches (MM) Share of Searches
Total Internet 24,550 100
Google Sites 19,434 79.2
eBay 752 3.1
Yandex 528 2.2
Yahoo! Sites 486 2.0
Microsoft Sites 469 1.9
NASZA-KLASA.PL 320 1.3
QXL Ricardo 298 1.2
AOL LLC 224 0.9
Ask Network 201 0.8
Rambler Media 125 0.5

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Europeans Conducted 25 Billion Searches in March

In March, 221.2 million Europeans conducted 24.6 billion searches, averaging 111 searches per searcher. Searchers in Finland exhibited the heaviest search activity with 143 searchers per searcher, followed by Portugal (128 searches per searcher) and the U.K. (124 searches per searcher). Interestingly, Finland and Russia – two countries that share a border – showed the widest disparity in search intensity, with Russia, where Yandex led the search market, ranking at the bottom of the list with 78 searches per searcher, while Finland, a Google led search market, ranked at the top.

European Search Overview– Country by Country Breakdown*
March 2008
Total European Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Country Unique Searchers (000) Searches (MM) Searches Per Searcher
Europe 221,181 24,550 111
United Kingdom 32,392 4,030 124
Germany 36,011 3,935 109
France 26,280 2,955 112
Italy 17,562 1,867 106
Spain 14,535 1,472 101
Russia 14,621 1,141 78
Netherlands 11,713 1,097 94
Sweden 5,023 606 121
Belgium 4,575 510 111
Portugal 3,401 437 128
Switzerland 3,630 401 111
Austria 3,528 399 113
Finland 2,653 378 143
Denmark 2,997 260 87
Norway 2,327 183 79
Ireland 1,290 116 90

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: , Google, Rankings