Audience Recommendations for Every Vertical
End of School Year Prompts Visits to Travel and Entertainment Sites Yahoo! Sites Maintains Commanding Lead in Japanese Market
TOKYO, JAPAN, May 7, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the Comscore World Metrix audience measurement service. With the past school year coming to a close in March, many people in Japan turned to the Web to prepare for the new school year and to research graduation celebrations and trips. Online gaming destinations Konami and NHN Corporation also experienced increases as spring vacation meant more time for online games.
“The end of the school year is a busy time for people in Japan, as many plan graduation celebrations or their spring breaks in March before returning to classes in April,” said Maru Sato, Managing Director of Comscore Japan. “Travel sites such as Jalan.net and Mapion.co.jp saw traffic increase as people prepared for their vacations, while restaurant navigation destination Hotpepper.jp and entertainment destination site Walkerplus.com also experienced significant gains.”
Top Gaining Properties for March 2008
Top 10 Gaining Properties by Number of Japanese Unique Visitors* March 2008 vs. February 2008Age 15+ Home and Work Locations** Source: Comscore World Metrix
Property
Total Unique Visitors (000)
Feb-2008
Mar-2008
% Change
Total Internet : Total Audience
54,395
54,935
1
MAINICHI.JP
4,678
6,062
30
WALKERPLUS.COM
2,157
2,785
29
Konami
2,147
2,645
23
JALAN.NET
3,214
3,926
22
VEOH.COM
2,712
3,162
17
Adobe Sites
5,840
6,806
NHN Corporation
4,589
5,297
15
WITH2.NET
3,985
MAPION.CO.JP
4,997
5,751
HOTPEPPER.JP
2,631
3,023
*Ranking based on the top 100 Japanese properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Properties for March 2008
Top 10 Properties by Number of Japanese Unique Visitors* March 2008 vs. February 2008Age 15+ Home and Work Locations** Source: Comscore World Metrix
Mar-08Rank
Feb-08 Rank
Total Unique Visitors (000) Mar-08
N/A
Yahoo! Sites
44,031
2
Google Sites
34,305
3
Rakuten Inc
29,344
4
Microsoft Sites
29,252
5
FC2 inc.
27,608
6
NTT Group
27,406
7
GMO Internet Group
25,225
8
Livedoor
22,740
9
Nifty Corporation
22,262
10
Wikipedia Sites
21,844
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com