Press Releases

June 3, 2008

comScore Releases April 2008 U.K. Search Rankings

qSearch 2.0 Measurement Service Expands to Include Local U.K. Search Properties

Social Networking Sites Gain Stature in U.K. Search Market

LONDON, U.K., June 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on the U.K. search market from the enhanced comScore qSearch 2.0 online search measurement tool. The service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.

Top 10 U.K. Search Properties

In April, Google Sites continued its reign as the leading search property in the U.K. with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).

Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.

comScore qSearch 2.0 U.K. Share of Search Report*
April 2008 vs. March 2008
Total U.K., Age 15+ - Home & Work Locations**
Source: comScore qSearch 2.0
Property Mar-08 Apr-08 Pt Change
Total Internet 100.0 100.0 0.0
Google Sites 74.4 74.2 -0.2
eBay 5.7 6.0 0.3
Yahoo! Sites 4.4 4.3 -0.1
Microsoft Sites 3.5 3.4 -0.1
Ask Network 2.7 2.7 0.0
Facebook.com 1.7 1.8 0.1
AOL LLC 1.6 1.6 0.0
Rightmove Sites 0.8 0.8 0.0
Bebo.com 0.7 0.7 0.0
Amazon Sites 0.7 0.7 0.0

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from April 2008 include:

  • There were 4.1 billion searches conducted in the U.K., more than in any other European country
  • 31.2 million U.K. Internet users made at least one search during the month
  • U.K. searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings, Search