Press Releases

July 21, 2008

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2008

Summer Travel Season Sparks Increases in Several Travel Categories

Gaming, Movies and Lotto Sites Also Gain 

RESTON, VA, July 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the comScore Media Metrix service. Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies and lotto/sweepstakes. But category gains were modest in a month in which the total number of Internet users decreased slightly and time spent online per user declined 4 percent.
“With school letting out in June, Americans have begun to enjoy their summer vacations and appear to be spending less time online and more time basking in the sun,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “And when they are online, they spend more time engaged in leisure-related activities, whether it’s playing games online, checking out reviews for this year’s summer blockbusters, or gearing up for their summer travel.”

Summer Travel Season

The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car Company led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors. Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors), and Advantage.com (up 39 percent to 214,000 visitors).

The travel – ground/cruise category ranked as the third fastest-growing category in June, growing 3 percent to 11.5 million visitors. Amtrak led the category with 2.7 million visitors (up 11 percent), followed by VacationsToGo.com with 2.2 million visitors (up 14 percent), and Greyhound Lines with 1.6 million visitors (up 26 percent). The gains in ground travel lines like Amtrak and Greyhound may reflect Americans’ attempts to save on summer travel by avoiding the increasing costs of air travel and long car trips due to rising gas prices.

Summer Blockbusters Drive Traffic to Movie Sites

Several summer blockbusters reached theaters in June, driving a 2-percent gain to the entertainment – movies category. IMDB.com (Internet Movie Data Base) led the category with 20.8 million visitors, followed by Moviefone (15.6 million visitors) and Yahoo! Movies (15.2 million visitors). Interest in Disney’s summer blockbuster Wall-E drove a 24-percent gain to Disney Movies (4.7 million visitors), while the release of Kung Fu Panda resulted in a 182-percent gain to DreamWorks SKG (1.4 million visitors).

More Gaming Online When School’s Out

Online gaming typically increases during the summer months with kids out of school, and the category was among the ten fastest-gaining this month with more than 94 million visitors. The category was led by Yahoo! Games with 17 million visitors, followed by EA Online (13.8 million visitors) and Disney Games (12.8 million).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 140.2 million Americans in June, narrowly edging out Yahoo! Sites with 140.1 million, while Microsoft Sites ranked third with 119.7 million visitors. Apple Inc. moved up two positions to #10 as consumers swooned over the next generation Apple iPhone, which was announced in June. Disney Online and Adobe Sites each gained four spots to numbers 21 and 22, respectively.

Top 50 Ad Focus Ranking
Platform-A led the Ad Focus ranking in June, reaching 90 percent of the nearly 190 million Americans online, followed by Yahoo! Network (83 percent reach), Google Ad Network (81 percent reach), and Specific Media (78 percent reach).

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2008 vs. May 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
May-08 Jun-08 % Change Rank by Unique Visitors
Total Internet : Total Audience 190,858 189,873 -1 N/A
GSN - Game Show Network 910 4,627 409 235
YOURDEGREE.COM 1,935 5,013 159 208
International Data Group 3,820 6,961 82 145
World Wrestling Entertainment (WWE) 3,983 6,759 70 152
EPRIZE.NET 4,160 6,370 53 165
Buzznet 5,427 6,920 28 147
Dow Jones & Company 6,613 8,304 26 124
Spill Group 4,345 5,311 22 196
PCH.COM 6,876 8,403 22 123
MANIATV.COM 3,809 4,550 19 236

*Ranking based on the top 250 properties in June 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
June 2008 vs. May 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
May-08 Jun-08 % Change
Total Internet : Total Audience 190,858 189,873 -1
Car Rental 6,261 6,504 4
Fragrances/Cosmetics 19,205 19,713 3
Travel - Ground/Cruise 11,193 11,484 3
Coupons 24,508 25,037 2
Lotto/Sweepstakes 29,293 29,800 2
Entertainment - Movies 69,666 70,751 2
Family 68,159 68,896 1
Games 93,158 94,127 1
Online Trading 11,961 12,079 1
Hotels/Resorts 31,982 32,282 1

TABLE 3

comScore Top 50 Properties (U.S.)
June 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

 (000)

  Total Internet : Total Audience 189,873        
1 Google Sites 140,163   26 AT&T, Inc. 28,009
2 Yahoo! Sites 140,080   27 Target Corporation 27,978
3 Microsoft Sites 119,677   28 Comcast Corporation 27,519
4 AOL LLC 110,841   29 Yellowpages.com Network 25,685
5 Fox Interactive Media 85,998   30 Expedia Inc 24,481
6 eBay 72,972   31 Photobucket.com LLC 24,329
7 Amazon Sites 57,002   32 United Online, Inc 23,409
8 Wikipedia Sites 53,337   33 Bank of America 23,185
9 Ask Network 51,646   34 CareerBuilder LLC 22,033
10 Apple Inc. 45,396   35 Shopzilla.com Sites 21,425
11 Viacom Digital 45,053   36 Demand Media 21,028
12 Turner Network 43,515   37 CBS Corporation 20,867
13 New York Times Digital 42,373   38 ESPN 20,601
14 Glam Media 40,775   39 Gannett Sites 20,019
15 FACEBOOK.COM 37,375   40 Monster Worldwide 19,942
16 Weather Channel, The 34,963   41 Real.com Network 19,751
17 CNET Networks 32,822   42 WhitePages 19,196
18 craigslist, inc. 31,870   43 WordPress 18,899
19 Wal-Mart 30,398   44 Cox Enterprises Inc. 18,208
20 Superpages.com Network 30,155   45 WorldNow - ABC Owned Sites 18,128
21 Disney Online 30,012   46 WebMD Health 17,891
22 Adobe Sites 29,378   47 IRS.GOV 17,762
23 Time Warner - Excluding AOL 29,250   48 Hearst Corporation 17,535
24 Gorilla Nation 29,216   49 E.W. Scripps 16,853
25 Verizon Communications Corporation 28,266   50 Weatherbug Property 16,777

TABLE 4

comScore Ad Focus Ranking (U.S.)
 June 2008
 Total U.S. - Home, Work and University Locations
 Unique Visitors (000)
 Source: comScore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 189,873 100%          
1 Platform-A** 170,312 90%   26 Vibrant Media** 72,080 38%
2 Yahoo! Network** 158,064 83%   27 Ybrant - Oridian - ADdynamix Network** 71,554 38%
3 Google Ad Network** 154,419 81%   28 NNN Total Newspapers: U.S. 67,530 36%
4 Specific Media** 148,311 78%   29 Gorilla Nation Media 66,866 35%
5 ValueClick Networks** 141,915 75%   30 Undertone Networks** 65,945 35%
6 Yahoo! 138,426 73%   31 YOUTUBE.COM 65,482 34%
7 Tribal Fusion** 137,569 72%   32 Yume Video Network – Media Partners 59,286 31%
8 Google 131,697 69%   33 MSN.COM Home Page 56,741 30%
9 Casale Media Network** 128,569 68%   34 EBAY.COM 56,698 30%
10 adconion media group** 125,339 66%   35 TattoMedia** 56,616 30%
11 DRIVEpm** 122,373 64%   36 IAC Ad Solutions – Media Partners 53,385 28%
12 interCLICK** 118,905 63%   37 Ask Network 51,646 27%
13 Traffic Marketplace** 116,267 61%   38 Kontera** 50,216 26%
14 AOL Media Network 110,841 58%   39 MapQuest 48,422 26%
15 24/7 Real Media** 109,135 57%   40 PrecisionClick** 46,681 25%
16 MSN-Windows Live 107,272 56%   41 AMAZON.COM 46,666 25%
17 Tremor Media - Media Partners 101,361 53%   42 NNN Top 25 44,926 24%
18 ADSDAQ by ContextWeb** 98,951 52%   43 Business.com Network 44,709 24%
19 CPX Interactive** 88,911 47%   44 Real Cities Network 44,577 23%
20 Tur, Inc** 87,681 46%   45 IB Local Network 40,506 21%
21 Burst Media** 84,246 44%   46 FACEBOOK.COM 37,375 20%
22 AdBrite** 81,133 43%   47 Quadrant One 37,347 20%
23 Centro 76,733 40%   48 EBAY.COM Home Page 37,061 20%
24 MYSPACE.COM* 72,777 38%   49 The Nabbr Network - Exclusive Media Partners 37,039 20%
25 Collective Media** 72,390 38%   50 Clearspring Widget Promotion Channel - Media Partners 36,495 19%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! was seen by 73 percent of the 190 million Internet users in June.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

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