Press Releases

August 15, 2008

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2008

Travel Sites Continue to See Strong Gains During Summer Months

Retail, Movie and Entertainment News Sites Keep Americans Entertained During July

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including travel, retail, tickets and entertainment news.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy

Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail - consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail - mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites

With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites

July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking

Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2008 vs. June 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Jun-08 Jul-08 % Change Rank by Unique Visitors
Total Internet : Total Audience 189,873 189,134 0  N/A
CBS Corporation 20,867 48,191 131 10
The Mozilla Organization 9,634 18,323 90 42
Infospace Network 9,840 13,467 37 69
General Mills 4,230 5,779 37 185
Nordstrom, Inc. 3,810 5,201 37 205
ABCNEWS DIGITAL 5,911 8,058 36 127
GSN Games Network 4,627 6,308 36 173
Vlaze Media Networks, Inc. 6,190 8,386 35 120
GAMEVANCE.COM 4,158 5,588 34 194
EVERSAVE.COM 5,398 7,192 33 145

*Ranking based on the top 250 properties in July 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
July 2008 vs. June 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Jun-08 Jul-08 % Change
Total Internet : Total Audience 189,873 189,134 0
Travel - Ground/Cruise 11,484 12,663 10
Retail - Consumer Goods 20,795 22,455 8
Retail - Mall 26,123 28,068 7
Retail - Movies 25,251 26,985 7
Travel - Information 44,631 47,569 7
Travel - Hotels/Resorts 32,282 34,095 6
Online Gambling 12,038 12,648 5
Retail - Tickets 42,166 44,228 5
Entertainment - News 50,315 52,735 5
Career Services and Development 59,031 61,544 4

TABLE 3

comScore Top 50 Properties (U.S.)
July 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

 (000)

  Total Internet : Total Audience 189,134        
1 Google Sites 141,579   26 Verizon Communications Corporation 28,508
2 Yahoo! Sites 140,302   27 Gorilla Nation 27,896
3 Microsoft Sites 120,173   28 Superpages.com Network 27,651
4 AOL LLC 111,396   29 Yellowpages.com Network 26,139
5 Fox Interactive Media 88,321   30 United Online, Inc 25,394
6 eBay 70,868   31 Expedia Inc 24,903
7 Ask Network 58,566   32 Photobucket.com LLC 24,721
8 Amazon Sites 58,462   33 Bank of America 23,933
9 Wikipedia Sites 53,129   34 CareerBuilder LLC 22,582
10 CBS Corporation 48,191   35 Real.com Network 21,877
11 Apple Inc. 46,080   36 Demand Media 21,604
12 New York Times Digital 43,853   37 Shopzilla.com Sites 21,446
13 Turner Network 43,570   38 WordPress 20,929
14 Glam Media 43,038   39 Monster Worldwide 20,496
15 Viacom Digital 42,547   0 Gannett Sites 19,484
16 FACEBOOK.COM 39,087   41 WhitePages 19,396
17 craigslist, inc. 34,157   42 The Mozilla Organization 18,323
18 Weather Channel, The 33,486   43 ESPN 18,101
19 Time Warner - Excluding AOL 31,989   44 Weatherbug Property 18,057
20 Wal-Mart 31,637   45 Travelport 17,748
21 Comcast Corporation 30,109   46 Experian Interactive 17,687
22 Disney Online 29,475   47 Cox Enterprises Inc. 17,650
23 Adobe Sites 29,403   48 iVillage.com: The Womens Network 17,412
24 AT&T, Inc. 29,306   49 Hearst Corporation 17,389
25 Target Corporation 28,542   50 WebMD Health 17,277

TABLE 4

comScore Ad Focus Ranking (U.S.)
July 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 189,134 100%          
1 Platform-A**† 171,062 90%   26 Undertone Networks** 81,372 43%
2 Yahoo! Network** 160,355 85%   27 Centro 78,276 41%
3 Google Ad Network** 153,529 81%   28 MYSPACE.COM* 75,295 40%
4 Specific Media** 153,258 81%   29 Vibrant Media** 73,978 39%
5 ValueClick Networks** 148,401 78%   30 Ybrant - Oridian - ADdynamix Network** 73,461 39%
6 Tribal Fusion** 142,736 75%   31 YOUTUBE.COM 73,322 39%
7 Yahoo! 138,309 73%   32 NNN Total Newspapers: U.S. 69,184 37%
8 YuMe Video Network - Media Partners †† 136,455 72%   33 Gorilla Nation Media 65,759 35%
9 Google 133,184 70%   34 Ask Network 58,566 31%
10 adconion media group** 130,155 69%   35 MSN.COM Home Page 57,585 30%
11 Casale Media Network** 129,944 69%   36 EBAY.COM 57,007 30%
12 Traffic Marketplace** 127,758 68%   37 IAC Ad Solutions – Media Partners 54,639 29%
13 DRIVEpm** 125,312 66%   38 TattoMedia** 53,854 28%
14 Revenue Science** 123,381 65%   39 Kontera** 53,328 28%
15 interCLICK** 122,496 65%   40 AMAZON.COM 48,336 26%
16 24/7 Real Media** 120,359 64%   41 MapQuest 47,441 25%
17 AOL Media Network 111,396 59%   42 Vizi Inc** 47,408 25%
18 CPX Interactive** 110,918 59%   43 NNN Top 25 47,178 25%
19 MSN-Windows Live 105,967 56%   44 Real Cities Network 47,075 25%
20 Tremor Media - Media Partners 104,687 55%   45 IB Local Network 47,029 25%
21 ADSDAQ by ContextWeb** 103,431 55%   46 PrecisionClick** 43,605 23%
22 Turn, Inc** 93,171 49%   47 AdOn Network** 42,655 23%
23 Burst Media** 91,054 48%   48 Epic Advertising (Azoogle Network Only)** 40,435 21%
24 Collective Media** 89,560 47%   49 FACEBOOK.COM 39,087 21%
25 AdBrite** 81,520 43%   50 EBAY.COM Home Page 38,732 20%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! was seen by 73 percent of the 189 million Internet users in July.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

† The Platform A ad network is an aggregation of ad servers used by the following individual advertising network entities: Advertising.com, Tacoda, AOL, Quigo and Userplane.

†† comScore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided. Therefore the YuMe Video Network – Media Partners entity meets all current rules for inclusion as a custom entity in the Ad Focus category.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



Tags: Media & Entertainment, Rankings, Travel