Press Releases

September 16, 2008

27 Million People Watched More Than 3 Billion Videos Online in the U.K. in June 2008

Led by Youtube.com, Google Takes a 49 Percent Market Share

LONDON, U.K., September 16, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that more than 27.4 million U.K. Internet users (78 percent of the total U.K. Internet audience) viewed 3.2 billion videos online in June 2008. comScore Video Metrix, which was the first to market in the U.S. more than two years ago, has become the leading service for online video measurement and is the only service of its kind in the U.K.

Google Sites Ranks as Most Popular Online Video Viewing Property

Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the U.K, followed by BBC Sites (1.4 percent share), Microsoft Sites (0.8 percent share), Fox Interactive Media (0.7 percent share) and ITV Sites (0.6 percent share).

Top U.K. Online Video Properties* Ranked by Videos Viewed
June 2008
Total U.K. – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Videos (000) Share (%) of Videos
Total Internet : Total Audience 3,229,476 100.0
Google Sites 1,592,477 49.3
BBC Sites 45,014 1.4
Microsoft Sites 25,984 0.8
Fox Interactive Media 21,910 0.7
ITV Sites 18,008 0.6
Yahoo! Sites 16,643 0.5
DAILYMOTION.COM 13,204 0.4
Channel4 13,045 0.4
MEGAVIDEO.COM 11,477 0.4
VEOH.COM 10,914 0.3

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes videos viewed from public computers such as Internet cafes or access from mobile phones or PDAs.

U.K. Internet Users Watched 118 Videos per Viewer in June

27.4 million U.K. Internet users watched an average of 117.7 videos per viewer in June – the highest videos per viewer average of any of the five countries reportable in comScore Video Metrix, which also includes U.S., Canada, France and Germany.

Google Sites also attracted the most viewers (20.5 million), who watched an average of 77.8 videos per person. BBC Sites drew the second most viewers (5.9 million), followed by Microsoft Sites (5.8 million), and Fox Interactive Media (3.9 million).

Top U.K. Online Video Properties* Ranked by Total Unique Viewers
June 2008
Total U.K. – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Total Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 27,437 117.7
Google Sites 20,463 77.8
BBC Sites 5,913 7.6
Microsoft Sites 5,752 4.5
Fox Interactive Media 3,946 5.6
Yahoo! Sites 2,741 6.1
Viacom Digital 1,679 6.3
FACEBOOK.COM 1,533 2.8
ITV Sites 1,524 11.8
DAILYMOTION.COM 1,277 10.3
MEGAVIDEO.COM 1,227 9.4

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes videos viewed from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from June 2008 include:

  • 19.7 million viewers watched 1.4 billion videos on YouTube.com (72.4 videos per viewer).
  • The average online video duration was 3.0 minutes.
  • The combined U.K. online video viewing audience watched a total 161 million hours of video content.
  • According to comScore M: Metrics, 4.2 million mobile phone subscribers used their phone to watch any kind of TV or video in the U.K., of which 37.6 percent were younger than 25 years old.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Google, Rankings, , Video, YouTube