comScore Releases French Search Rankings for August 2008
Google Sites Extends Search Market Share to 82 Percent
Facebook Continues to Increase Share of Search in France
PARIS, France, October 28, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its August 2008 report on the French search market based on data from the comScore qSearch 2.0 online search measurement service. This capability, which was first launched in France in September 2007, includes reporting on local market properties where search activity occurs, such as Groupe Pages Jaunes and Skyrock Network, along with the key international search properties such as Google and Microsoft.
Top 10 French Search Properties
In August, Google Sites increased its lead as the leading search property in France to 82 percent of all searches. Microsoft Sites ranked second with 2.7 percent, followed by French property Groupe Pages Jaunes (2.7 percent share), Yahoo! Sites (2.3 percent share), and another French property, Groupe Spir Communication (2.0 percent share).
Following the introduction of its French language interface in March, Facebook.com has increased its share of search queries in France to rank as the ninth most popular search property in France with 1.1 percent of searches conducted in August.
comScore qSearch 2.0 French Share of Search Report*|
August 2008 vs. July 2008
Total France, Age 15+ - Home & Work Locations
Source: comScore qSearch 2.0
|Groupe Pages Jaunes||3.2||2.7||-0.6|
|Groupe Spir Communication||1.8||2.0||0.2|
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from August 2008 include:
- 26 million French Internet users conducted a total of 2.5 billion searches during the month.
- French Internet users conducted an average of 96 searches per searcher during the month, or 3.1 searches per day.
- French searchers made a combined total of 620 billion search visits in August, averaging 4.1 searches per search visit.
- According to comScore M:Metrics MobiLens data, 2.2 million French mobile phone subscribers used their phone to conduct at least one search via their browser, based on a three month average ending August 2008.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
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