Press Releases

November 26, 2008

comScore Releases Japan Search Engine Rankings for September 2008

Nearly 6 Billion Searches Conducted in Japan during September

Yahoo! Sites Ranks as Top Search Property

TOKYO, Japan, November 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in Japan based on data from the comScore qSearch service. In September, 5.9 billion searches were conducted in Japan with each searcher conducting an average of 96 searches during the month. Yahoo! Sites led in search query volume with 3 billion searches, followed by Google Sites with 2.3 billion searches.

“The search market in Japan is dominated by Yahoo! and Google, which combine for more than 90 percent of the market,” said Maru Sato, managing director of comScore Japan. “Other players in the search market include both local Web properties, such as Rakuten, NTT and Mixi, and other American brands, such as Microsoft and Amazon.”

Yahoo! Sites Leads Search Market in Japan

Yahoo! Sites led the search ranking in Japan with more than 3 billion searches, representing a 51 percent market share, followed by Google Sites with 2.3 billion searches (39 percent market share). Rakuten Inc. captured the third position with 120 million searches (2 percent market share) and Microsoft Sites ranked fourth with 90 million searches (1.5 percent market share).

Top Search Properties in Japan
September 2008
Total Japan Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
  Searches (MM)*** Searches Per Searcher Share of Searches
Total Internet 5,879 96.2 100.0
Yahoo! Sites 3,012 58.9 51.2
Google Sites** 2,294 54.7 39.0
Rakuten Inc 120 7.6 2.0
Microsoft Sites 90 10.5 1.5
NTT Group 80 10.9 1.4
Amazon Sites 55 6.5 0.9
Excite Japan 41 17.4 0.7
NEC Corporation 37 18.2 0.6
MIXI, Inc. 32 6.9 0.5
GMO Internet Group 19 4.5 0.3

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

**Google Sites includes searches from YouTube.com

***The sum of distinct searches. Searches with the same search term by the same user at the same entity in consecutive sequence are counted as one search, regardless of the number of search result pages presented.

Asia-Pacific Region Has Highest Number of Searchers and Searches in the World

In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore. China had the largest searcher population in the region with more than 149 million searchers, and the greatest number of searches conducted (12.8 billion). Japan ranked second on both measures with more than 61 million searchers and nearly 6 billion searches. Australia exhibited the heaviest search intensity with an average of 115 searches per searcher during the month, followed by South Korea (109 searches per searcher) and Singapore (106 searches per searcher).

Asia-Pacific Search Overview – Country Breakdown
September 2008
Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Country Searches (MM)*** Unique Searchers (000) Searches Per Searcher
Total Asia-Pac Internet** 28,967 341,850 84.7
China 12,758 149,219 85.5
Japan 5,879 61,130 96.2
Korea 2,303 21,072 109.3
India 1,169 22,931 51.0
Australia 977 8,523 114.6
Taiwan 618 9,735 63.5
Malaysia 405 6,207 65.2
Hong Kong 199 2,773 71.8
Singapore 171 1,617 105.6
New Zealand 135 1,500 90.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.

***The sum of distinct searches. Searches with the same search term by the same user at the same entity in consecutive sequence are counted as one search, regardless of the number of search result pages presented.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



Tags: Google, Rankings, Search, Yahoo