Press Releases

November 3, 2008

comScore Releases Top U.K. Web Rankings for September 2008

Financial Tsunami Sends Flood of Traffic to Business & Finance Sites

Facebook Displaces BBC Sites as the U.K.’s Fifth Largest Property

LONDON, U.K., November 3, 2008 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its September rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service.

The global financial crisis, coupled with interest in the forthcoming U.S. Presidential elections, led to increases in the politics, business/finance – online trading, government, career services & development and business/finance – news/research categories. Interest in the credit crunch was also reflected at the site level, where Lloyds TSB and HBOS were amongst the strongest gaining sites in the U.K., experiencing 15 percent and 13 percent increases, respectively. Facebook.com broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors.

Top Gaining Site Categories for September 2008

Top 10 Gaining Site Categories by Number of U.K. Unique Visitors
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000)
Aug-2008 Sep-2008 % Change
Total Internet : Total Audience 35,608 35,980 1%
Politics 1,494 1,900 27%
Business/Finance - Online Trading 740 900 22%
Education 12,800 15,064 18%
Genealogy 1,911 2,140 12%
Government 13,181 14,705 12%
Hobbies/Lifestyle - Food 3,362 3,746 11%
Career Services and Development 9,419 10,469 11%
Retail - Books 11,674 12,915 11%
Health 10,026 11,074 10%
Business/Finance - News/Research 8,011 8,843 10%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for September 2008

Top 10 Gaining Properties by Number of U.K. Unique Visitors*
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Property Total Unique Visitors (000)
Aug-2008 Sep-2008 % Change
Total Internet : Total Audience 35,608 35,980 1%
Answers.com Sites 3,249 4,290 32%
EA Online 1,705 2,236 31%
Megavideo.com 1,628 2,095 29%
NetShelter Technology Media 3,074 3,785 23%
ITV Sites 3,413 4,038 18%
DIRECT.GOV.UK 4,093 4,746 16%
Lloyds TSB 3,536 4,073 15%
Wikimedia Foundation Sites 11,871 13,641 15%
NEXT Group 2,632 3,018 15%
HBOS 3,594 4,077 13%

*Ranking based on the top 100 U.K. properties in August 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for September 2008

Top 25 Properties by Number of U.K. Unique Visitors*
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Sept-08 Rank Aug-08 Rank Property Total Unique Visitors (000) Sep-08
N/A N/A Total Internet : Total Audience 35,980
1 1 Google Sites 31,769
2 2 Microsoft Sites 28,828
3 3 Yahoo! Sites 21,015
4 4 eBay 19,769
5 6 FACEBOOK.COM 18,410
6 5 BBC Sites 18,181
7 7 AOL LLC 16,793
8 9 Wikimedia Foundation Sites 13,641
9 8 Ask Network 13,565
10 10 Amazon Sites 11,417
11 12 Apple Inc. 10,168
12 11 Fox Interactive Media 9,989
13 13 Lycos Europe Sites 9,529
14 14 DMGT 8,688
15 15 CBS Corporation 8,470
16 16 Sky Sites 7,706
17 27 Glam Media*** 6,845
18 19 Tesco Stores 6,487
19 17 Home Retail Group 6,423
20 18 Yellow Book Network 6,367
21 20 News International 6,102
22 24 Adobe Sites 5,937
23 30 WordPress 5,422
24 23 Viacom Digital 5,213
25 26 The Royal Bank Of Scotland 5,181

*Ranking based on the top 100 U.K. properties in August 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

***As of September 2008 Womensforum Glam Network has been incorporated into the Glam Media property.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Finance, Google, Microsoft, Rankings, Yahoo