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November 26, 2008

comScore Releases October 2008 U.S. Search Engine Rankings

RESTON, VA, November 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2008, Americans conducted 12.6 billion core searches, up 7 percent versus September, as Google Sites maintained its top position with more than 63 percent of all core searches conducted.

October 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in October with 63.1 percent of the searches conducted, up 0.2 percentage points from September, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.5 percent), Ask Network (4.2 percent), and AOL LLC (3.7 percent).

comScore Core Search Report*
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Sep-08 Oct-08 Point Change Oct-08 vs. Sep-08
Total Core Search 100.0 100.0 N/A
Google Sites 62.9 63.1 0.2
Yahoo! Sites 20.2 20.5 0.3
Microsoft Sites 8.5 8.5 0.0
Ask Network 4.3 4.2 -0.1
AOL LLC 4.1 3.7 -0.4

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 12.6 billion searches at the core search engines, a 7-percent gain versus September. Google Sites handled 8 billion core searches (up 7 percent), followed by Yahoo! Sites with 2.6 billion (up 9 percent) and Microsoft Sites with 1.1 billion (up 8 percent).

comScore Core Search Report*
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Sep-08 Oct-08 Percent Change Oct-08 vs. Sep-08
Total Core Search 11,798 12,642 7%
Google Sites 7,422 7,971 7%
Yahoo! Sites 2,386 2,589 9%
Microsoft Sites 998 1,080 8%
Ask Network 510 530 4%
AOL LLC 481 472 -2%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

October U.S. Expanded Search Rankings

In the comScore October 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.8 billion searches, a 6-percent increase versus September. Yahoo! Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 770 million.

comScore Expanded Search Query Report
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Expanded Search Entity Search Queries (MM)
Sep-08 Oct-08 Percent Change Oct-08 vs. Sep-08
Total Expanded Search 17,359 18,389 6%
Google Sites 10,109 10,759 6%
Google 7,632 8,179 7%
YouTube/All Other 2,477 2,580 4%
Yahoo! Sites 2,511 2,715 8%
 Yahoo! 2,483 2,685 8%
 All Other 28 30 7%
Microsoft Sites 1,037 1,125 8%
 MSN-Windows Live 958 1,035 8%
 Microsoft/All Other 79 90 14%
AOL LLC 795 770 -3%
AOL Search Network 448 424 -5%
 MapQuest/All Other 347 346 0%
Ask Network 649 683 5%
Ask.com 361 362 0%
MyWebSearch.com/ All Other 288 321 11%
Fox Interactive Media 624 574 -8%
MySpace 614 563 -8%
 All Other 10 11 10%
eBay 411 464 13%
Craigslist.org 368 378 3%
Facebook.com 183 185 1%
Amazon Sites 143 138 -3%

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Google, Microsoft, Rankings, Search, Yahoo