Job Search Ranks As Fastest Growing U.S. Online Category In 2008
As Job Losses Mount in Challenging U.S. Economy, Americans Turn to the Internet to Pursue New Opportunities
RESTON, VA, January 22, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of Americans’ usage of the job search category, the fastest growing content site category in 2008. The category has seen the number of visitors grow 51 percent to 18.8 million visitors, as layoffs mount and millions of Americans find themselves seeking new job opportunities. The final months of the year, which typically experience seasonal softness in job searching behavior due to the holidays, were instead some of the most heavily trafficked months of 2008.
CareerBuilder.com Job Search led the category with 9.1 million visitors, up 78 percent versus year ago, followed by Monster.com Job Search* with 6.7 million visitors (up 62 percent) , Yahoo! HotJobs Job Search with 5.6 million visitors (up 146 percent) and Indeed.com Job Search with 5.1 million visitors (up 88 percent). SimplyHired, Inc. had the strongest growth rate of the top ten sites in the category, growing 161 percent to 3.1 million visitors.
Job Search Category|
December 2008 vs. December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
|Total Unique Visitors (000)|
|Total Internet : Total Audience||183,619||190,650||4|
|CareerBuilder.com Job Search||5,132||9,121||78|
|Monster.com Job Search *||4,131||6,693||62|
|Yahoo! HotJobs Job Search||2,282||5,605||146|
|Indeed.com Job Search||2,712||5,106||88|
|Simply Hired, Inc.||1,188||3,104||161|
|JOB.COM Job Search||731||1,237||69|
|MSN Careers by CareerBuilder.com Job Search||593||1,004||69|
|AOL Find a Job by CareerBuilder.com Job Search||504||856||70|
|Jobs.net Job Search||350||368||5|
|Jobster.com Job Search||186||365||97|
*The December 2008 Monster.com Job Search data have been adjusted upward from 3.7 million unique visitors to 6.7 million unique visitors due to classification of additional Job Search-related URLs that were not originally included. With the inclusion of these URLs, Monster.com would have ranked #2 in the category. This revised definition will also be reflected in future months of Media Metrix data.
“While much of the U.S. economy is suffering, one online category that has performed significantly better than average during these challenging times is job search,” said Jack Flanagan, executive vice president of comScore. “Online job search resources provide a vital service to those in need of new job prospects and opportunities, and Americans are turning online for this assistance now more than ever.”
Women’s Share of Time Spent on Job Sites Sees Growth
comScore also conducted a profile of visitors to the job search category, based on various demographic segments’ share of minutes spent on Web sites in the category in December 2008 and compared it to the same month in 2007. This profile reveals which demographic segments were disproportionately affected by the current job market. Interestingly, the share of minutes spent by women in the category grew substantially, up 7.2 percentage points versus year ago.
“It’s possible that women are being either disproportionately affected by job losses, or perhaps are playing a more active role in the job searches of their spouses,” added Mr. Flanagan. “In addition, we could be seeing a phenomenon of more households needing to have dual wage earners, as consumers battle the economic crisis amidst a sharp reduction in the value of their assets and net worth.”
Other demographic segments accounting for a substantially higher share of the time spent on job sites in December 2008 than in 2007 include people between the ages of 25-49 (up 4.8 percentage points), households making at least $75,000 (up 3.1 percentage points), households without children (up 4.7 percentage points), and those in the South Atlantic (up 8.5 percentage points) and West South Central (up 3.9 percentage points) census regions.
Demographic Profile of Visitors to the Job Search CategoryDecember 2008 vs. December 2007Total U.S. – Home/Work/University Locations|
Source: comScore Media Metrix
|Demographic Segments||Share of Minutes in Category|
|Persons: Under 24||16.6%||15.3%||-1.4|
|Presence of Children in Household|
|West North Central||6.5%||7.2%||0.7|
|East South Central||5.7%||6.5%||0.9|
|West South Central||5.9%||9.8%||3.9|
|East North Central||18.0%||16.9%||-1.1|
The job search category and other 2008 highlights will be featured in an upcoming comScore white paper, The comScore 2008 Digital Year in Review, to be released next week.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.