36 Million German Internet Users Viewed More Than 6 Billion Videos Online in August 2009

Google Sites Captures 43 Percent of German Online Video Market with 2.7 Billion Videos Viewed on YouTube.com During the Month

LONDON, U.K., October 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.

Google Sites Remains Most Popular Online Video Destination in Germany
Driven by the popularity of YouTube.com (which accounted for 99.5 percent of all videos viewed on the property), Google Sites grew 45 percent versus year ago to further solidify its position as the leading online video viewing property in Germany. Universal Music Group ranked second with 10.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 and 5.6 million viewers respectively. Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495 percent during the past year to 3 million viewers in August 2009.

Top German Online Video Properties Ranked by Total Unique Viewers (000)*
August 2009 vs. August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Aug-08

Aug-09

% Change

Total Unique Viewers

25,958

35,745

38%

Google Sites

16,652

24,125

45%

Universal Music Group

8,879

10,609

19%

ProSiebenSat1 Sites

4,007

10,565

164%

RTL Group Sites

4,449

5,644

27%

Fox Interactive Media

1,342

4,440

231%

Microsoft Sites

1,915

3,972

107%

Axel Springer AG

1,083

3,491

222%

MEGAVIDEO.COM

2,090

3,067

47%

Deutsche Telekom

504

2,997

495%

Amazon Sites

797

2,223

179%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

German Online Video Viewers Watched 178 Videos per Viewer in August
Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43 percent of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).

Top German Online Video Properties Ranked by Total Videos Viewed*
August 2009
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Videos (000)

Share of Videos (%)

Videos per Viewer

Total Internet : Total Audience

6,369,541

100.0%

178

Google Sites

2,759,630

43.3%

114

ProSiebenSat1 Sites

163,764

2.6%

15

Megavideo.com

101,604

1.6%

33

RTL Group Sites

81,269

1.3%

14

Universal Music Group

65,590

1.0%

6

Microsoft Sites

36,086

0.6%

9

Axel Springer AG

28,429

0.4%

8

Deutsche Telekom

19,989

0.3%

6

Marquard Media AG

19,475

0.3%

28

Fox Interactive Media

18,812

0.3%

4

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from August 2009 include:

  • German online video viewers spent an average 16 hours per viewer watching videos during the month (up 86 percent versus previous year).
  • The heaviest viewers of online video are males between the ages of 15-24 who watched approximately 24 hours of online video per person in August.
  • 24 million viewers watched 2.7 billion videos on YouTube.com (115 videos per viewer)
  • Females over 55 on average watched 105 videos on YouTube.com in Germany, compared with males over 55 who watched 75 videos on YouTube.com during the month.
  • The average online video duration was 5.3 minutes in Germany in August 2009 (23 percent longer than the average duration in December 2008).

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com