Press Releases

March 9, 2009

Social Networking and Multimedia among Fastest Growing Online Categories in Germany during Past Year

Social Networking Sites Yasni.de and Facebook.com Rank as Fastest Growing Properties in Germany

LONDON, U.K., March 9, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its rankings of the largest and fastest-growing Internet properties in Germany during the past year, based on data from the comScore World Metrix audience measurement service.

The total German Internet audience grew 11 percent versus the previous year to 37.6 million visitors in January 2009. Amongst the fastest growing site categories were multimedia (up 36 percent to 23.8 million visitors), social networking (up 36 percent to 23.6 million visitors), entertainment (up 30 percent to 29.2 million visitors), and instant messengers (up 25 percent to 19.4 million visitors). Social networking sites, Yasni.de and Facebook.com were Germany’s fastest gaining properties during the period, followed by avatar-based social-gaming site, Pennergame.de.

Elsewhere, there were gains for the weather, shipping, news/information and gambling categories, while continued traction for the Firefox Web browser helped the Mozilla Organisation grow 72 percent to 7.2 million visitors over the same period.

Several properties made notable gains in the Top 25 Property ranking, most notably ProSiebenSat1 Sites, which ascended seven places to #3, primarily from Web traffic acquisitions, including Billiger.de and Wer-Weiss-Was.de. Other properties that gained in the ranking include Verlagsgruppe Georg von Holtzbrinck (up eight spots to #10), Axel Springer AG (up seven spots to #14) and Hubert Burda Media (up 17 spots to #15).

Top Gaining Site Categories January 2009 vs. January 2008

Top 10 Gaining Categories by Number of German Unique Visitors*
 January 2009 vs. January 2008
 Total Germany, Age 15+ - Home and Work Locations*
 Source: comScore World Metrix
Site Category Total Unique Visitors (000)
Jan-2008 Jan-2009 % Change
Total Internet : Total Audience 33,904 37,646 11%
Weather 4,296 5,875 37%
Multimedia 17,504 23,770 36%
Social Networking 17,378 23,564 36%
Shipping 3,644 4,793 32%
Entertainment 22,402 29,189 30%
Instant Messengers 15,543 19,421 25%
Portals 24,849 30,882 24%
Services 25,956 32,170 24%
News/Information 17,091 21,056 23%
Gambling 6,284 7,702 23%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 Top Gaining Properties January 2009 vs. January 2008

Top 10 Gaining Properties by Number of German Unique Visitors*
 January 2009 vs. January 2008
 Total Germany, Age 15+ - Home and Work Locations*
 Source: comScore World Metrix
Property Total Unique Visitors (000)
Jan-2008 Jan-2009 % Change
Total Internet : Total Audience 33,904 37,646 11%
Yasni.de 323 2,037 530%
Facebook.com 556 3,143 465%
Pennergame.de 697 1,793 157%
Quoka Verlag 1,118 1,977 77%
The Mozilla Organization 4,205 7,219 72%
Deutsche Post AG Sites 2,752 4,033 47%
Preisroboter.de 1,184 1,674 41%
United Online, Inc 2,222 3,018 36%
Gameforge Sites 1,805 2,442 35%
ZDF Sites 1,824 2,342 28%

*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for January 2009

Top 25 Properties by Number of German Unique Visitors*
January 2009 vs. January 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Jan-09 Rank Jan-08 Rank Property Total Unique Visitors (000) Jan-09
N/A N/A Total Internet : Total Audience 37,646
1 1 Google Sites 30,370
2 3 Microsoft Sites 21,939
3 10 ProSiebenSat1 Sites 20,147
4 2 eBay 19,614
5 5 AOL LLC 18,208
6 4 United-Internet Sites 17,837
7 8 Arcandor AG 17,500
8 6 Wikimedia Foundation Sites 16,782
9 9 T-Online Sites 16,629
10 18 Verlagsgruppe Georg von Holtzbrinck 15,910
11 12 Yahoo! Sites 13,854
12 7 Otto Gruppe 13,087
13 13 Amazon Sites 12,841
14 21 Axel Springer AG 12,702
15 32 Hubert Burda Media 12,588
16 23 RTL Group Sites 12,508
17 11 Deutsche Telekom 11,273
18 15 freenet AG 9,924
19 16 Lycos Europe Sites 9,442
20 14 Vodafone Group 8,430
21 20 Fox Interactive Media 8,144
22 36 The Mozilla Organization 7,219
23 22 ARD Sites 7,102
24 28 Sparkassen-Finanzgruppe 5,851
25 34 Apple Inc. 5,577

*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: , Rankings, Social