Press Releases

May 27, 2009

Turkey has 7th Largest and Most Engaged Online Audience in Europe

Internet Users in Turkey Spend More Time Online and Consume More Pages than Users in Other European Countries

London, U.K., May 27, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.

Seventh Largest Online Population in Europe

Of the 17 European countries individually reported by comScore, Germany’s online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors). The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.

 

Total Internet Users by Country*

April 2009

Total Europe, Age 15+ - Home & Work Locations

Source: comScore World Metrix

Country Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
Germany 40,000 22 2,601
United Kingdom 36,820 29 2,482
France 36,348 28 2,971
Russia 31,303 15 2,228
Italy 21,230 19 1,790
Spain 18,636 25 2,398
Turkey 17,762 32 3,044
Netherlands 12,009 25 2,712
Sweden 5,671 25 2,712
Belgium 5,470 19 2,032
Switzerland 4,439 20 2,011
Austria 4,403 14 1,562
Portugal 3,774 19 1,725
Denmark 3,429 18 1,890
Finland 3,174 26 2,777
Norway 3,007 21 1,921
Ireland 1,749 17 1,641

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.

“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, comScore Europe. “Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”

Top 15 Internet Properties in Turkey

Google Sites ranked as the largest property in Turkey with more than 16 million visitors in April 2009, a reach of 90 percent of the total online population. Microsoft Sites ranked second with 15.5 million, followed by social networking site Facebook.com (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.

 

Top 15 Internet Properties in Turkey*

Ranked by Total Unique Visitors (000)

Total Turkey, Age 15+ - Home & Work Locations

April-2009

Source: comScore World Metr

Property Total Unique Visitors (000) % Reach
Total Internet Audience: Turkey 17,762 100%
Google Sites 16,003 90%
Microsoft Sites 15,516 87%
Facebook.com 12,770 72%
DOL 10,055 57%
Milliyet.com.tr 8,579 48%
Blogcu.com 8,285 47%
Mynet A.S. 7,852 44%
AOL LLC 7,577 43%
Hurriyet 6,835 38%
Yahoo! Sites 6,549 37%
Wikimedia Foundation Sites 6,516 37%
Izlesene.com 5,431 31%
FRMTR.COM 4,413 25%
Gittigidiyor.com 4,346 24%
RapidShare AG 4,334 24%

 

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe to be 26,751,449.

About comScore
 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



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