Press Releases

September 7, 2009

More Than Two Thirds of French Internet Users Visited an Online Retail Site in July

French Online Retail Audience Grows 21 Percent During Past Year to 27 Million Visitors in July

LONDON, U.K., September 7, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of visitation to online retail sites in France. The report revealed that 26.7 million people in France visited an online retail site in July 2009, an increase of 21 percent on the previous year, significantly higher than the 5-percent average growth in the retail category across Europe.

Groupe PPR Remains Most Visited Retail Site in France

Groupe PPR, owner of LaRedoute and Fnac Sites, as well as Yves Saint Laurent and Gucci brands, ranked as the top French retail property in July 2009 with 12.4 million visitors. Groupe PriceMinister ranked second with 12.3 million visitors, followed by Otto Gruppe (8.9 million visitors), Amazon Sites (7.6 million visitors), and CDiscount.com (7.3 million visitors). Within the top 10, affordable fashion retailer, Kiabi, experienced the fastest growth during the past year, increasing 133 percent to 6.2 million visitors in July 2009.

Top 10 Online Retail Sites Ranked by Total French Visitors (000)*
July 2009 vs. July 2008
Total France – Age 15+, Home and Work Locations
Source: comScore World Metrix
Property Jul-2008 Jul-2009 % Change
Total French Internet Audience 31,842 38,146 20%
Retail 22,074 26,652 21%
Groupe PPR 12,505 12,417 -1%
Groupe PriceMinister 9,370 12,264 31%
Otto Gruppe 7,221 8,938 24%
Amazon Sites 4,754 7,571 59%
CDiscount.com 4,117 7,250 76%
Kiabi 2,640 6,158 133%
Rue du Commerce 3,343 5,754 72%
Apple.com Worldwide Sites 2,521 4,852 92%
Bing Ciao N/A 4,564 N/A
Pixmania.com 3,240 4,525 40

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

“Despite a troubled economy, visitation to online retail sites has grown significantly in France during the past year,” said Delphine Gatignol, comScore Business Development Manager for France. “While clothing remains the most popular category for online shoppers in France, growth has been occurring across all retail sectors, which suggests that consumers are continuing to shift to the online channel for shopping. As the economy rebounds and people begin to spend more freely, the French e-commerce market should be poised for strong growth.”

Clothing Largest Online Retail Sector in France

Within the retail sector, clothing sites were the most popular amongst French online shoppers, attracting 16.4 million French Internet users in July. La Redoute ranked as the most popular site in this category with 6.8 million visitors, followed by Kiabi (6.2 million visitors), 3 Suisses (4.7 million visitors) and Blancheporte.fr (3.8 million visitors).

Top 10 Retail Clothing Sites Ranked by Total French Visitors (000)*
July 2009 vs. July 2008
Total France – Age 15+, Home and Work Locations
Source: comScore World Metrix
Property  Jul-2008  Jul-2009  % Change
Total French Internet Audience 31,842 38,146 20%
Retail - Apparel 13,331 16,362 23%
La Redoute 8,782 6,836 -22%
Kiabi 2,640 6,158 133%
3 Suisses 5,289 4,668 -12%
Blancheporte.fr 1,185 3,830 223%
Spartoo.com 1,074 2,054 91%
Bonprix 288 1,891 558%
Fashionshopping.com 1,135 1,416 25%
Vertbaudet 2,884 1,383 -52%
Sarenza Sites N/A 1,149 N/A
Etam.com 308 1,060 245%

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings, Retail