Audience Recommendations for Every Vertical
Google Sites, Fueled by YouTube.com, Accounts for More than Half of All Video Viewing in the Market
Hong Kong, May 26, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2010 rankings of the top video properties in Hong Kong based on data from its Comscore Video Metrix service. The report found that 88.5 percent of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.
“Online video viewing has become nearly synonymous with Internet usage in Hong Kong,” said Victor Cheng, Comscore director for Hong Kong. “Of the six Asia-Pacific markets where Comscore currently measures online video, Hong Kong posted the highest penetration of viewing, demonstrating the importance of this platform as a vehicle to reach and engage consumers in this highly advanced digital media market.”
Google, Tudou and Youku Capture Largest Share of Videos Viewed
In March, Internet users in Hong Kong (age 15 and older) watched 447 million videos, with Google Sites ranking as the top video property with 234.2 million videos, representing 52.4 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the Google property. Tudou Sites ranked second with 16.3 million videos viewed, representing 3.6 percent of the market, followed closely by Youku with 16.2 million videos, also at 3.6 percent. Facebook.com (12.3 million videos, 2.8 percent share) and Oriental Press Group (6.4 million videos, 1.4 percent share) rounded out the top five.
Top Video Properties Based on Total Videos ViewedMarch 2010Total Audience Hong Kong, Age 15+ - Home & Work Locations**Source: Comscore Video Metrix
Videos (000)
Share of Videos
Total Internet : Total Audience
446,959
100.0%
Google Sites
234,234
52.4%
Tudou Sites
16,288
3.6%
Youku
16,198
Facebook.com
12,304
2.8%
Oriental Press Group
6,433
1.4%
Next Media Interactive Ltd.
5,596
1.3%
Television Broadcasts Limited
4,950
1.1%
56.com
4,065
0.9%
Yahoo! Sites
3,331
0.7%
Microsoft Sites
2,081
0.5%
*Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com.**Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Average Viewer Watched 123 Videos in March
More than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer during the month of March. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by Facebook.com with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer).
Top Video Properties Based on Total Unique VisitorsMarch 2010Total Audience Hong Kong, Age 15+ - Home & Work Locations**Source: Comscore Video Metrix
Total Unique Viewers (000)
Videos per Viewer
3,619
123.5
2,403
97.5
1,278
9.6
786
20.6
721
4.6
599
8.3
27.2
488
11.5
SUNZONEHK.com
292
1.8
FC2 inc.
263
7.3
24.5
*Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com**Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com