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Press Release Jul. 14, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN)* member sites compared to non-member sites. Read more

Press Release Jul. 7, 2016 | Share

comScore signs Local TV Ratings Contract with Dispatch Printing Company

comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio. Read more

Press Release Jul. 6, 2016 | Share

comScore Expands Relationship with Raycom TV

comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with Raycom. Read more

Press Release Jun. 29, 2016 | Share

Hearst Television, Inc. Signs with comScore’s Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark. Read more

Press Release Jun. 27, 2016 | Share

Platform One Demand-Side Platform MarketOne® Leverages comScore validated Campaign EssentialsTM (vCE®) to Measure Digital Campaign Viewability

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view rate for each campaign and optimise ad delivery to improve digital advertising return on... Read more

Press Release Jun. 24, 2016 | Share

Ipsos and comScore Announce Partnership to Connect Online and Offline Audiences and Media Consumption in Mexico

comScore, Inc. , a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers. Read more

Press Release Jun. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Read more

Press Release Jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Read more

Press Release Jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Read more

Press Release Jun. 3, 2016 | Share

Podcast Consumption on The Rise, According To Wondery/comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated to podcasting, commissioned by audio on-demand network Wondery. Read more