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Digital Advertising Veteran to Lead Comscore’s Ad Agency Business in the U.S.
RESTON, VA, January 19, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Hugh McGoran has joined Comscore as Senior Vice President of U.S. Ad Agency Sales. Mr. McGoran will be responsible for Comscore’s business development efforts and existing client relationships among advertising agencies in the U.S., with a focus on the use of Comscore’s services for improved media planning and analysis and enhanced measurement of advertising effectiveness.
Mr. McGoran is an Internet advertising veteran who comes to Comscore from Turn, Inc. where he led the company’s sales team transformation from advertising network to Demand Side Platform. Prior to Turn, he served as SVP Sales at Peer39, a leader in semantic targeting. Before Peer39, he spent time at TACODA, Inc. as Vice President of Eastern Advertising Sales. Following the acquisition of TACODA by AOL/Time Warner in 2007, he led the TACODA sales integration into AOL’s Platform A and was appointed sales lead for AOL’s Behavioral Targeting effort. Prior to joining TACODA in 2005, Mr. McGoran was Vice President of Advertising Sales at Real Cities, a national network of regional and vertical websites created and operated by Knight Ridder Digital. He joined Knight Ridder Digital in 1996 and held various positions including Director of Interactive Sales for the Philadelphia Inquirer and Daily News and Regional Vice President for Knight Ridder Digital. Mr. McGoran came to Knight Ridder from his previous role as Director of Interactive Advertising at Lorel Marketing in Philadelphia, PA. He is regularly quoted in industry publications and has presented at numerous industry events.
“We are excited to welcome Hugh, a talented digital advertising veteran, to the Comscore team,” said Jeff Hackett, Comscore EVP. “Hugh’s exceptional understanding of the complex digital advertising landscape will enable us to effectively service the many fast-developing areas of the digital ecosystem and ensure we stay at the head of the curve in providing mission-critical information and software solutions to our agency and advertiser clients. Throughout his career, Hugh has demonstrated an ability to build strong teams, win new clients, and exceed revenue goals, and we look forward to him doing the same at Comscore.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Cautionary StatementThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Mr. McGoran’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended September 30, 2010, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2009 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com