Press Release

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

comScore Releases Overview of European Internet Usage for August 2011

LONDON, UK, 11 October 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,411,178 23.6 2,211
Europe 372,066 25.4 2,659
Germany 50,410 24.5 2,710
Russian Federation 49,991 21.7 2,332
France 42,441 24.7 2,484
United Kingdom 37,254 34.7 3,205
Italy 23,613 15.8 1,647
Turkey 23,100 32.7 3,706
Spain 20,930 23.9 2,029
Poland 18,193 24.1 2,794
Netherlands 11,977 32.8 3,181
Sweden 6,196 24.0 2,406
Belgium 6,006 19.9 2,116
Switzerland 4,712 18.3 1,882
Austria 4,710 13.8 1,513
Portugal 4,216 20.4 2,021
Denmark 3,665 21.2 2,172
Finland 3,368 24.1 2,312
Norway 3,249 26.1 2,327
Ireland 2,337 21.0 2,035

Engagement with Facebook in Europe Increases in August 2011
Google Sites continued to rank as the top European web property in August with 337.7 million unique visitors (maintaining a 6-percent increase from a year ago), reaching 90.8 percent of the total European internet audience. Microsoft Sites ranked second with 255.9 million visitors (68.8 percent reach), followed closely by Facebook.com in third place with 245.3 million visitors (65.9 percent reach).

Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 429.6 minutes (7.2 hours) on the site. Facebook, which ranked second in engagement, solidified its position with a 10-percent growth in time spent per visitor from the previous month, as users spent an average of 348 minutes (5.8 hours) on the property. Facebook also garnered the highest number of page views in August at 163.5 billion, representing 16.5 percent of all pages viewed in Europe. The average European visitor viewed 666 pages on Facebook during the month, slightly ahead of VKontakte, which drew an average of 608 page views per visitor.

Top 30 Properties in Europe by Total Unique Visitors (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Properties Total Unique Visitors (000) Total Pages Viewed (MM) Average Minutes per Visitor
Total Internet : Total Audience 372,066 989,173 1,524.2
Google Sites 337,652 88,924 175.5
Microsoft Sites 255,934 22,974 163.9
Facebook.com 245,286 163,458 348.0
Wikimedia Foundation Sites 152,109 2,109 11.7
Yahoo! Sites 134,828 8,503 73.3
eBay 104,946 13,407 58.2
Amazon Sites 92,650 2,938 17.0
VEVO 81,051 903 14.3
Apple Inc. 73,294 487 4.6
Mail.ru Group 70,928 34,694 305.1
WordPress 60,339 568 6.3
Glam Media 59,608 981 12.8
AOL, Inc. 59,476 1,474 29.3
The Mozilla Organization 58,041 253 4.1
Yandex Sites 57,347 7,089 57.8
Viacom Digital 56,547 509 10.4
Ask Network 56,547 483 3.7
Axel Springer AG 56,173 1,402 14.8
VKontakte 50,590 30,751 429.6
CBS Interactive 47,559 470 8.3
Adobe Sites 42,249 198 3.5
Orange Sites 40,703 4,250 58.5
Deutsche Telekom 40,610 2,608 35.1
Dailymotion.com 39,335 594 14.5
Twitter.com 38,605 706 15.5
NetShelter Technology Media 38,089 417 6.8
Technorati Media 35,187 195 3.9
BBC Sites 34,420 1,468 35.8
Skype 33,460 125 51.4
Schibsted (Anuntis-Infojobs-20minutos) 33,364 4,859 75.5

Spotlight: Entertainment Properties See a 10-Percent Increase in Engagement
In August 2011, 345.8 million European unique visitors went to Entertainment properties, an increase of 10 percent from the previous year. On average, users spent 174.5 minutes (2.9 hours) on these sites, representing a 10-percent increase in average engagement. Among the top Entertainment subcategories, Movie sites showed the highest growth over the past year in visitation with an 18-percent increase.

Growth (%) of Select Entertainment Categories in Europe
Ranked by Total Unique Visitor (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Category Total Unique Visitors (000) Average Minutes per Visitor
Aug-11 % Change from Aug-2010 Aug-11 % Change from Aug-2010
Total Internet : Total Audience 372,066 5% 1,524.2 8%
Entertainment 345,827 10% 174.5 10%
Multimedia 282,356 9% 129.9 9%
Music 188,176 7% 20.7 13%
TV 172,272 12% 30.9 20%
Movies 151,708 18% 18.1 13%
News 114,066 16% 12.4 21%

YouTube.com drew the most visitors in the Entertainment category at 213.4 million, or more than 5 in 10 Europeans. YouTube.com also ranked first in engagement, with visitors spending more than 150.6 minutes (2.5 hours) on the site on average in August. This level of user engagement with YouTube surpassed engagement levels seen on other sites by a sizeable margin. Music video property VEVO ranked second in terms of audience size with 81.1 million visitors, with a significant percentage of its audience visiting via VEVO’s YouTube channel. Among the top 10 Entertainment sites, VEVO also exhibited the highest growth, having increased 55 percent in the past year. The French video-sharing site Dailymotion.com and German ProSiebenSat1 Sites were among the local European properties ranking among the top 10 Entertainment sites for the region.

Top Entertainment Properties in Europe by Unique Visitors (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Media Total Unique Visitors (000) Average Minutes per Visitor
Total Internet : Total Audience 372,066 1,524.2
Entertainment 345,827 174.5
YouTube.com 213,399 150.6
VEVO 81,051 14.3
Viacom Digital 56,547 10.4
iTunes Software (Desktop App) 50,492 N/A
CBS Interactive 47,559 8.3
DailyMotion.com 39,335 14.5
Glam Entertainment 32,884 16.5
AOL Music 32,332 2.9
IMDb 31,425 12.8
ProSiebenSat1 Sites 29,149 12.4

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com



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