Audience Recommendations for Every Vertical
Microsoft, Google and Facebook Claim Top Spots among Internet Properties
Google Ad Network Ranks as Top Internet Ad Network, Followed by Adconion and ValueClick
Sydney, Australia, August 5, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet properties and ad networks in Australia from its Comscore MMX service. The study found that Microsoft Sites and Google Sites both reached more than 92 percent of Internet users in June, while Facebook.com ranked as the third largest web property in the market reaching three of four online users. Among ad networks, Google Ad Network ranked as the largest entity reaching 12.3 million visitors (90 percent of the entire online population in Australia), followed by Adconion Media Group (66.7 percent reach) and ValueClick Networks (54.2 percent reach).
Top 20 Internet Properties in Australia
In June 2011, more than 13.6 million people age 15 and older accessed the Internet from a home or work location in Australia. Microsoft Sites led as the most-visited online property with 12.7 million visitors, representing 92.8 percent of the entire online population. Google Sites closely followed with 12.6 million visitors (92.3 percent), while Facebook.com eclipsed 10 million visitors.
Local property News Interactive Pty Limited, which includes sites such as Dailytelegraph.com.au, News.com.au and TheAustralian.com.au, reached 4.3 million visitors, while Telstra Corporation Limited reached 4.2 million visitors and Fairfax Media saw more than 3.5 million visitors during the month.
Top 20 Properties by Total Unique Visitors (000) in Australia June 2011Total Australia Age 15+Home/Work Locations*Source: Comscore MMX
Total Unique Visitors (000)
% Reach
Total Internet : Total Audience
13,675
100.0%
Microsoft Sites
12,692
92.8%
Google Sites
12,623
92.3%
Facebook.com
10,226
74.8%
Yahoo! Sites
8,252
60.3%
Apple Inc.
5,975
43.7%
eBay
5,666
41.4%
Wikimedia Foundation Sites
5,294
38.7%
Glam Media
4,601
33.6%
News Interactive Pty Limited
4,275
31.3%
Telstra Corporation Limited
4,204
30.7%
Ask Network
3,955
28.9%
CBS Interactive
3,622
26.5%
Amazon Sites
3,612
26.4%
Fairfax Media
3,563
26.1%
BitTorrent Network
3,302
24.1%
Viacom Digital
3,300
VEVO
3,287
24.0%
Demand Media
2,926
21.4%
Answers.com Sites
2,720
19.9%
New York Times Digital
2,693
19.7%
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs
Top Ad Networks in Australia
In Australia, Google Ad Network led as the top Internet ad network for the month of June reaching 12.3 million visitors, or 90 percent of the entire Australian online population. Adconion Media Group ranked second with 9.1 million visitors (66.7 percent reach), followed by ValueClick Networks with 7.4 million visitors (54.2 percent reach). Tribal Fusion reached 50 percent of the online population, while Digital Networks Sales secured the #5 position with more than 5.6 million visitors (41.3 percent).
“Ad networks continue to be a powerful mechanism for reaching a significant portion of the web population,” said Amy Weinberger, Comscore vice president for Australia and New Zealand. “Though content in the digital media environment tends to be more fragmented than other media channels, ad networks enable marketers to deliver advertising both efficiently and at scale to their desired target audiences.”
Top Ad Networks by Percent Reach in Australia June 2011Total Australia Age 15+Home/Work LocationsSource: Comscore MMX
Google Ad Network
12,314
90.0%
Adconion Media Group
9,118
66.7%
ValueClick Networks
7,407
54.2%
Tribal Fusion
6,836
50.0%
Digital Network Sales
5,649
41.3%
Adknowledge
1,800
13.2%
RockYou
1,240
9.1%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com