Press Releases

October 17, 2012

Chile Leads Latin America with the Highest Number of Online Videos Watched per Viewer

More than 9 in 10 Chilean Web Users Tuned Into Online Video in August

comScore Presents Complimentary Webinar on the “A New Era for Online Video in Latin America”

Santiago, Chile, October 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video viewing activities in Chile with insights from its comScore Video Metrix service. The study found that internet users in Chile watched an average of 171 videos per viewer in August to lead the Latin America region. Google Sites ranked as Chile’s top video destination accounting for nearly 8 in 10 online videos viewed during the month. These findings, among others, will be presented via a complimentary, live webinar entitled “A New Era for Online Video in Latin America” on Wednesday, October 24. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/A_New_Era_for_Online_Video_in_Latin_America

“Online video has reached record levels of adoption across Latin America as more viewers are tuning in and consuming more video content than ever before,” said Alejandro Fosk, comScore senior vice president for Latin America. “This growth in viewership is particularly important for both marketers, with online video proving to be one of the best ways to reach and influence consumers, and for publishers, with video ads commanding high advertising rates on a per impression basis.”

Chile Leads Region With Largest Number of Videos Viewed by Viewer

In August 2012, nearly 6.8 million people age 15 and older watched online video in Chile (up 6 percent from the previous year), representing 92 percent of the country’s total online population. In comparison, 96 percent of Argentina’s online population watched video in August, Brazil (84 percent reach) and Mexico (81 percent reach).

These 6 million viewers watched a total of 1.7 billion videos during the month, an increase of 48 percent from the previous year. Chileans had the highest rate of online video engagement with an average of 171 videos watched per viewer (up 39 percent), followed by Mexico (154.7 videos per viewer), Brazil (125.4 videos per viewer) and Argentina (117.2 videos per viewer).

Online Video Viewing in Chile
August 2012 vs. August 2011
Total Internet: Chile, Viewers Age 15+ Location Home/Work*
Source: comScore Video Metrix
  Aug-2011 Aug-2012 % Change
Total Unique Viewers (000) 6,445 6,827 6%
Videos (000) 795,538 1,173,618 48%
Videos per Viewer 123.4 171.9 39%

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Chileans Spend 13 hours a Month Watching Online Video
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 6.1 million unique viewers, followed by VEVO with 3.6 million viewers. Viacom Digital ranked as the third largest video viewing destination with 2.4 million viewers, while Facebook owned the #4 position with 2.1 million viewers.

Nearly 1.1 billion content videos were viewed during the month in Chile, with Google Sites accounting for more than 966 million of these views. Google Sites also had the highest average engagement among the top ten properties with viewers averaging 6.3 hours during the month.
 

Top Chile Online Video Content Properties Ranked by Unique Video Viewers
August 2012
Total Chile – Viewers Age 15+, Home and Work Locations*
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
 Total Internet : Total Audience 6,827 1,173,618 765.1
Google Sites 6,129 966,282 379.3
 VEVO 3,684 56,781 47.9
 Viacom Digital 2,471 16,188 21.2
 Facebook.com 2,116 9,506 15.9
 Terra - Telefonica 1,040 19,905 28.7
 Empresa El Mercurio S.A.P. 975 7,480 6.1
 Ustream 840 7,825 53.8
 Canal 13 682 6,812 157.5
 Dailymotion.com 660 5,615 58.9
 VTR GLOBALCOM 646 18,093 311.7

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Webinar:A New Era for Online Video in Latin America
Join Alejandro Fosk for the “A new Era for Online Video in Latin America” webinar on Wednesday, October 24 at 12:00 PM (Santiago). The session will provide insights into Latin America’s online video market and the trends shaping its future. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/A_New_Era_for_Online_Video_in_Latin_America 

Note: Webinar will be presented in Spanish.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Ana Laura Zain
Marketing Manager, EMEA
comScore, Inc.
+44 20 3111 1730
worldpress@comscore.com



Tags: Google, Video