comScore Selected by Leading Russian Publisher SUP Media as Analytics Provider
Level of Customization, Flexibility and Detailed Reporting were Key to Major Client Win in Russia
Moscow, Russia, 28th November, 2012– comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued momentum among leading publishers in Europe and around the globe due to its ability to manage big data.
SUP Media is switching its platform to comScore’s Digital Analytix from Adobe SiteCatalyst, which had been installed on LiveJournal.com in 2007. A primary reason for SUP Media deciding to use Digital Analytix is the platform’s raw data processing ability, which provides the highest degree of flexibility and granularity in reporting. With Digital Analytix installed across the entire network of SUP Media sites, in-depth analytic reporting is available for both distinct sites, groups of sites and across domains. In addition, Digital Analytix enables SUP Media to match its data structure to specific business needs, enabling more relevant insights and enhancing the ability to maximize the value of digital assets.
“We chose Digital Analytix from comScore as the product best fitting our requirements, with the highest level of customization and detailed reports. Aside from this, the product is noted for its fast interface, real time data, strong level of service, and insights about mobile apps," remarks SUP Media CEO Annelies van den Belt.
“We’re pleased that our big data platform, Digital Analytix, has been selected by SUP Media to analyze their business-critical data. SUP applauded our innovative technology, the flexibility of our service and especially the granularity of available data,” said Mike Pilcher, SVP Sales EMEA, comScore. “comScore is committed to providing our clients with the most advanced analytics solution that will deliver the insights needed to maximize the value of their digital and big data investments.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
About SUP Media
SUP Media is an international online media company based in Moscow, Kiev and San Francisco, USA. Since its launch in 2006 it has acquired and grown organically six businesses. SUP Media holds #1 positions for news, sport and blogging in Russian online space – including about 50% of Russian web users monthly. For more information, please visit www.sup.com/en.
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