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Programmatic Buying
Press Release Jun. 27, 2016 | Share

Platform One Demand-Side Platform MarketOne® Leverages comScore validated Campaign EssentialsTM (vCE®) to Measure Digital Campaign Viewability

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view rate for each campaign and optimise ad delivery to improve digital advertising return on... Read more

Press Release Mar. 10, 2016 | Share

Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants comScore Validated DAAP Certification

comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing on sites with questionable activity such as pirated content. Read more

Press Release Oct. 29, 2015 | Share

comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn. comScore Bid Ratings allows media buyers to surface quality programmatic... Read more

Press Release Sep. 23, 2015 | Share

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated... Read more

Press Release Sep. 23, 2015 | Share

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform. Read more

Press Release Sep. 14, 2015 | Share

comScore Publishes Non-Human Traffic Report on Key Impacts to the Advertising Ecosystem

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its latest resource for media buyers and sellers "Non-Human Traffic: Why it Matters and Why You Should Care" at dmexco, Europe's leading digital marketing exposition & conference. Read more

Press Release Jun. 8, 2015 | Share

TubeMogul Integrates comScore vCE® into its Video Platform in Asia Pacific

Today, comScore, Inc. and TubeMogul announced a partnership in Asia Pacific that will deliver brand advertisers an independent, DSP-integrated audience verification solution across the region. Marketers can measure audience reach via comScore validated Campaign Essentials™ (vCE®) for digital video campaigns through a direct integration within TubeMogul’s... Read more

Press Release Jun. 8, 2015 | Share

TubeMogul Integrates comScore vCE® into its Video Platform in Australia and New Zealand

comScore, Inc. and TubeMogul today announced a partnership in Australia and New Zealand that delivers brand advertisers another independent, DSP-integrated audience verification solution. Read more

Press Release Apr. 27, 2015 | Share

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which... Read more

Press Release Apr. 23, 2015 | Share

comScore Industry Trust Solution for Programmatic Now Available in Canada

comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain insight into how their properties are represented in programmatic platforms. This is an expansion... Read more