Press Releases

August 19, 2012

In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India

comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”

Mumbai, India, August 20, 2012 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore Media Metrix service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21.

Top Online Destinations in India

In June 2012, Google Sites ranked as the top online destinations in India reaching 57.8 million people age 15 and older accessing the Internet from a home or work computer. Facebook.com followed with 50.9 million visitors (83.4 percent reach), followed by Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach). Local web properties secured several spots in the top 10 ranking, including Times Internet Limited, reaching 33.7 percent of the online population, Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent reach) and NIC.in (21.8 percent reach).

Among the top properties, visitors were most engaged on Facebook.com, spending an average of nearly 4 hours on the site in June. Visitors spent 2.5 hours on Google Sites, with YouTube accounting for a strong share of time spent on the property. Among local brands, Network 18 led as the most engaging property with visitors averaging 31.6 minutes during the month.

Top Online Categories by Share of Total Minutes
June 2012
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix
  Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 61,004 100.0% 772.5
Google Sites 57,826 94.8% 155.3
Facebook.com 50,890 83.4% 224.9
Yahoo! Sites 39,977 65.5% 63.3
Microsoft Sites 29,363 48.1% 19.8
Wikimedia Foundation Sites 21,031 34.5% 11.1
Times Internet Limited 20,535 33.7% 16.9
Network 18 17,891 29.3% 31.6
Ask Network 15,829 25.9% 3.5
Rediff.com India Ltd 15,346 25.2% 28.3
NIC.in 13,308 21.8% 23.6

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Social Networking Leads as Top Online Activity in India

Analysis of the top online activities in India found that social networking accounted for 25.2 percent of all time spent online in June, an increase of 0.8 percentage points from the previous year, as social media continues to be a primary driver of people’s daily digital media consumption. Entertainment sites ranked second, accounting for 10 percent of minutes (up 1.2 percentage points from the previous year), while Portals accounted for 8.8 percent of total minutes. Although it represented just 2.0 percent of total minutes, time spent on Retail sites grew 0.5 points in the past year as online shopping continued to gain adoption.

Top Online Categories by Share of Total Minutes
June 2012 vs. June 2011
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix
  Share of Online Minutes
Jun-2011 Jun-2012 Point Change
 Social Networking 24.4% 25.2% 0.8
 Entertainment 8.8% 10.0% 1.2
 Portals 11.4% 8.8% -2.6
 e-mail 8.6% 8.1% -0.5
 Search/Navigation 3.4% 3.2% -0.2
 Business/Finance 2.9% 3.0% 0.1
 News/Information 2.3% 2.2% -0.1
 Retail 1.5% 2.0% 0.5
 Instant Messengers 3.8% 2.0% -1.8
 Games 1.6% 1.8% 0.2
 Directories/Resources 1.6% 1.7% 0.1

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
Webinar: The Rise of India’s Digital Consumer and What it Means for the Future

Join Kedar Gavane, comScore Director for India, for The Rise of India’s Digital Consumer and What it Means for the Future webinar on Tuesday, August 21 from 11:00 a.m. - 12:00 p.m. IST. This session will examine recent trends in digital consumption and the unique opportunities that exist in India’s dynamic market. 

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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