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Press Release Jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Read more

Press Release Mar. 14, 2016 | Share

comScore’s Value of a Digital Ad Report Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how... Read more

Press Release Oct. 29, 2015 | Share

comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn. comScore Bid Ratings allows media buyers to surface quality programmatic... Read more

Press Release Oct. 26, 2015 | Share

comScore Wins the Print and Digital Research Forum’s Chairman’s Prize

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman, VP of Research at comScore, on how viewability and latency impact advertising effectiveness.... Read more

Press Release Sep. 23, 2015 | Share

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform. Read more

Press Release Aug. 27, 2015 | Share

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit Read more

Press Release Jun. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Read more

Press Release Feb. 5, 2015 | Share

comScore’s Value of a Digital Ad Whitepaper Available for Download

Value of a Digital Ad Whitepaper

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing its full potential and how these challenges are being addressed. Recent innovations in digital ad... Read more

Press Release Jan. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Read more

Press Release Nov. 19, 2014 | Share

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate provides transparency on the capability of comScore’s viewability measurement product, helping advertisers and agencies make a like-for-like comparison during... Read more