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Analysis of Health Visitation in Mexico Shows Salud180.com as the Fastest Growing Top 10 Health-Information Destination in Past Year
Mexico City, Mexico, March 27, 2013 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of visitation to Health sites in Mexico based on insights from its Comscore MMX service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the largest Health website in Mexico with more than 424,000 visitors.
“As the world goes digital, many content categories are seeking to establish audiences in Mexico, and the online health category is one that is gaining traction,” said Ivan Marchant, Comscore Country Manager for Mexico. “The increasing accessibility of online health information means that consumers are shifting from local offline sources, highlighting the importance of health marketers understanding the needs and behavior of these digital audiences.”
Mexico Health Visitation Ranks #2 in Latin America
The study showed that among health audiences in Latin America, Mexico ranked #2 with 5.8 million unique visitors in February 2013. With an online penetration of 24 percent, the category in Mexico already reaches a substantial portion of the population but also has significant room for growth. Brazil, with 23.2 million visitors, had the largest online health audience in Latin America.
Latin American Markets by Unique Visitors to Health Category Websites February 2013 Total Audience: Visitors Age 15+, Home/Work Location* Source: Comscore MMX
Total Unique Visitors (000)
% Reach
World-Wide
428,256
28.1
Latin America
41,191
28.5
Brazil
23,207
37.7
Mexico
5,830
24.4
Argentina
2,783
20.3
Colombia
2,233
22.8
Chile
1,184
21.1
Venezuela
1,033
18.4
Peru
954
20.1
Puerto Rico
379
26.1
*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
Salud180 Gaining Space Among Health-Information Main Players
The audience distribution among the leading Health-Information websites in Mexico is fairly even. Grupo Multicolor secured the #1 position with 424,000 visitors in February, while Salud180.com took the #2 spot with 342,000 visitors. Salud180.com also exhibited the highest growth during the past year among the top 10 sites at 293 percent. Medicamentosplm.com was another fast-gainer with a year-over-year growth rate of 182 percent.
Top Mexico Online Health-Information Properties Ranked by Unique Visitors February 2012 vs. February 2013 Total Mexico – Audience Age 6+, Home and Work Locations* Source: Comscore MMX
Unique Visitors (000)
Feb-2012
Feb-2013
% Change
Grupo Multicolor-Salud Online
301
424
41
Salud180.com
87
342
293
Salud.gob.mx
420
288
-31
Vitonica.com
185
265
43
Portales Medicos Sites
173
214
23
KidsHealth.org
469
213
-55
Dmedicina.com
170
201
19
Aperderpeso.com
135
183
36
Geosalud.com
195
158
-19
Medicamentosplm.com
53
149
182
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Ana Laura ZainSr. Manager, Corporate Marketing, EMEAComscore, Inc.+44 20 3111 1730worldpress@comscore.com