Audience Recommendations for Every Vertical
Partnership Allows Clients to Activate Custom Segments via the Data Management Platform
RESTON, VA and COLUMBIA, MD, November 4, 2014 – Comscore, Inc. (NASDAQ: SCOR) and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Joint customers can now convert their granular analytics data into premium audience segments and make these segments actionable across various activation channels via Lotame’s Data Management Platform (DMP). This integration provides a streamlined process for joint clients to better understand audience behaviors across platforms and channels to create more targeted and relevant digital advertising.
Comscore Digital Analytix® is an integrated, digital media analytics platform that ingests, validates and enables fast, granular processing of unstructured data, providing rapid insights that lead to better decision making. Because it is built to capture multi-platform data in its most granular form, Digital Analytix clients have the power to analyze and act, in real time, on their business-critical data in order to better manage their digital assets, optimize their sites and monetize their audiences.
About Lotame’s DMPLotame’s DMP is a feature-rich data management platform that allows publishers, marketers and ad networks to organize and understand their audience in order to most effectively target them through online advertising. With a user-interface widely regarded as a highly intuitive technology developed by the foremost experts in the industry, Lotame's sophisticated algorithms and expansive audience database enable publishers and marketers to monetize their own data and find the right audience for online marketing campaigns.
“We’re excited about this partnership as enables our clients to make their Digital Analytix data actionable within third party marketing channels such as Lotame, ultimately bringing the data to places where clients want and need it,” stated Jodi McDermott, Group Vice President of Product Management at Comscore. “The combination of these two solutions allows custom segments created within Digital Analytix to be enriched using Lotame’s vast collection of user behavior data across platforms and across different channels. This provides joint clients with powerful data that will help them to better plan, execute, measure and optimize their digital advertising campaigns.”
“Analytics platforms and data management platforms greatly complement each other, and this partnership enables brands and publishers to harness the power of two best-of-breed solutions,” commented Kalyan Lanka, Lotame’s VP of Product Management. “Through the partnership, Comscore clients can now ingest analytics data from Comscore Digital Analytix into Lotame’s DMP, enrich this data further using first and third party data from billions of cookies and mobile device IDs, and then activate against these segments through their chosen adserver, DSP, exchange or SSP.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About LotameLotame helps publishers, marketers and agencies drive Maximum Audience Impact — maximizing the way they collect, unify, protect and activate audience data. Leveraging the industry’s most robust DMP as a central audience management engine, leaders like Targeted Victory, The Weather Channel and many other clients spanning five continents monetize data, gain greater targeting efficiency, and drive higher campaign performance and revenue.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the Lotame strategic partnership, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Contact:Kate DreyerComscore, Inc. +1 (571) 306-6447press@comscore.com