Press Releases

April 3, 2014

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

Mobile Metrix Provides Browser and App Audience Measurement for Both Types of Mobile Devices

Istanbul, Turkey, April 3, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile Metrix was the first service of its kind to market in the U.S. and it is now available in seven markets worldwide, including Spain, Mexico, Brazil, Malaysia and The Netherlands.

“Understanding user behavior across smartphones and tablets has important implications for advertisers and publishers in Turkey, especially with so much consumer activity shifting to these devices. Mobile Metrix will provide the Turkish digital industry with better insights to help most effectively serve content across the different channels,” Neslihan Sas Mesutoglu, Head of Digital Advertising, Turkuvaz Media Group, Istanbul, Turkey.

Mobile Metrix helps to answer the following questions:

  • What is the size and audience composition of mobile sites and apps?
  • How does mobile usage at various publishers break down between smartphones and tablets?
  • How do mobile audiences vary by operating system?
  • Which web sites / apps / content categories are growing fastest on mobile platforms?
  • How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?

To learn more about comScore Mobile Metrix in Turkey, please contact us at turkey@comscore.com.

Top Web Sites Visited from Mobile Devices in Turkey
Local media group Hurriyet ranked first in February with 4.1 million unique visitors accessing from smartphones, with more than two-thirds of those visitors coming from Android phones. Milliyet Gazetecilik Ve Yayincilik secured the #2 position with 3.8 million unique users visiting from smartphones, followed by Nokta.com Medya with 3.3 million smartphone visitors. Nokta.com Medva ranked at the top of the list in terms of tablet audience with 1.2 million visitors, followed by Milleyet Gazetecilik Ve Yayincilik and Hurriyet, both with nearly 1.1 million visitors.

Top 20 Properties in Turkey Ranked by Mobile Web Visitors (000) on Smartphones
February 2014
Turkey (Age 18+ on iOS & Android Platforms for Mobile)
Source: comScore Mobile Metrix
  Total Unique Visitors (000)
All Smartphones iPhone Android Phone All Tablets
Hurriyet Internet Group 4.130 1.302 2.828 1.050
Milliyet Gazetecilik Ve Yayincilik 3.868 1.170 2.697 1.076
Nokta.com Medya 3.317 962 2.354 1.273
Yeni Medya 2.983 853 2.131 876
Mynet A.S. 2.228 676 1.552 927
Ciner Medya Grubu 1.751 655 1.096 401
Sahibinden.com 1.750 528 1.222 751
Dailymotion 1.688 485 1.203 667
eBay 1.346 465 881 486
Dogan Gazetecilik 1.341 416 925 403
Stargazete.com 1.323 412 911 435
Dogan TV 1.303 413 890 478
Turkcell 1.145 412 733 191
Bugun.com.tr 1.099 335 764 348
Dogan Online 1.099 371 728 394
Sozcu.com.tr 1.090 491 599 272
AccuWeather Sites 1.086 40 1.046 85
Goal Sites 1.014 232 783 272
Turk Medya 963 312 651 224
Turkuvaz Yayin 877 317 560 384

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo

Contact:
Ana Laura Zain
Marketing Manager, Spain & Emerging Markets
comScore, Inc.
+44 20 3111 1730
worldpress@comscore.com



Tags: Android, iOS, Mobile, Smartphone, Tablets