Audience Recommendations for Every Vertical
Fantastic TV, TVB, ViuTV and HK4As award six year contract to Hong Kong’s leading media research provider
Hong Kong, Beijing & London, 30 March 2017 – CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
“We’re delighted the industry has awarded Kantar Media and CSM the contract for the provision of TV Ratings in one of the region’s most important markets. CSM’s deep market knowledge and Kantar Media’s technology and blueprint to deliver Total Video measurement will ensure Hong Kong is equipped for measuring all TV into 2023 and beyond.” commented Nick Burfitt, APAC Managing Director at Kantar Media.
The new service will deliver a single view of TV viewing across all devices. Through an independent, representative panel of 2,700 individuals from 1,000 households, the 25% increased sample will report ratings data for all TV viewing.
CSM Media Research will calibrate panel data with the online census data for programmes and commercials using Kantar Media’s award-winning data integration techniques and Comscore panel-informed census demographics to deliver granular audience data of the highest quality.
The Hong Kong TAM Founding Subscribers Committee (FSC) is the official industry committee for appointing the TAM provider in Hong Kong. It is formed by 11 media agency members of The Association of Accredited Advertising Agents of Hong Kong (HK4As), Fantastic Television Limited (Fantastic TV), Television Broadcasts Limited (TVB) and HK Television Entertainment Company Limited (ViuTV).
CSM Media Research has been active in audience measurement in Hong Kong since 2006, simultaneously operating the largest single PeopleMeter panel in the world in mainland China since 1997. Kantar Media conducts TV measurement in over 50 markets worldwide. This latest announcement follows renewals and new contracts secured in the UK, Turkey, Norway, Denmark, and the Netherlands
Ray Wong, Chairman of the HKTAM Founding Subscribers Committee and CEO of PHD Hong Kong commented “CSM and Kantar Media presented an innovative proposal building on their many years of experience across the world. We are confident that, as our partner of choice they will ensure the highest standards to deliver a holistic view of TV consumption in this exciting market.”
Samuel Tsang (representative of Fantastic TV), ST Tso (Controller, Marketing & Sales Division of TVB), and Michael Ting (Head of Revenue, ViuTV) are confident in the approach and experience of CSM, Kantar Media and Comscore that TV content can be measured whenever and wherever in Hong Kong.
About CSM Media ResearchCSM Media Research is a joint venture mainly co-funded by CTR Market Research and Kantar Media. Dedicated to TV & radio audience measurement research, CSM Media Research offers reliable and uninterrupted rating information for Hong Kong SAR and China mainland. CSM Media Research operates the world's largest TV & radio audience measurement panel network, covering more than 59.7 thousands households.
For further information, please visit www.csm.com.cn.
About Kantar MediaKantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
Notes for editorsThis latest announcement follows renewals and new contracts secured in:
Candie ChiongComscore, Inc.+65-6704-0256worldpress@comscore.com