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Press Release Apr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Read more

Press Release Jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Read more

Press Release Apr. 27, 2015 | Share

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which... Read more

Press Release Mar. 12, 2015 | Share

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization... Read more

Press Release Sep. 4, 2014 | Share

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. The partnership builds on Neustar... Read more

Press Release Feb. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Read more

Press Release May. 3, 2012 | Share

comScore to Speak at the Jefferies Global Technology, Media & Telecom Conference

RESTON, VA, – May 3, 2012 – comScore, Inc. (NASDAQ: SCOR) today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies Global Technology, Media & Telecom Conference in New York City. Read more

Press Release Apr. 27, 2012 | Share

comScore validated Campaign Essentials™ (vCE) Gets Global Adoption from Several of World’s Leading Brands

comScore, Inc. (NASDAQ: SCOR) today announced that several global brands across multiple continents are using comScore validated Campaign Essentials™ (vCE) for measurement of their online ad campaigns. The respective brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the right geography, in a brand safe... Read more

Press Release Oct. 21, 2011 | Share

comScore Releases September 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per viewer. The total U.S. Internet audience engaged in 39.8 billion video views. Read more

Press Release Jan. 14, 2010 | Share

comScore Releases December 2009 Ranking of Top Ad Networks

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9... Read more