Press Releases

Search and Filter

Health
Press Release Jul. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Read more

Press Release Jul. 31, 2013 | Share

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October 1, 2013 as part of the Affordable Care Act. This new service will offer comprehensive insights into the entire online health insurance acquisition... Read more

Press Release Jun. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... Read more

Press Release Dec. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... Read more

Press Release Apr. 19, 2010 | Share

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for March 2010

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for March 2010 based on data from the comScore Media Metrix service. Automaker discounts and incentives compelled millions of Americans to visit auto manufacturer sites to seek information and investigate possible... Read more

Press Release Sep. 9, 2008 | Share

Online Health Information Category Grows At Rate Four Times Faster Than Total Internet

RESTON, VA, September 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study showing that the health information site category has grown 21 percent during the past year – more than four times the growth rate of the total U.S. Internet population. Read more

Press Release Apr. 10, 2008 | Share

Pregnancy and Cancer Top the List of the Most Commonly Searched Health Conditions

RESTON, VA, April 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results, from comScore’s custom search capability, revealed that the terms “pregnancy” and “cancer” were the two most frequently... Read more

Press Release May. 21, 2007 | Share

Online Health Information Category Grows 12 Percent in Q1 2007

RESTON, VA, May 21, 2007 – comScore today released the results of a study on consumer usage of online health information resources. During the first quarter of 2007, the health information category reached an average of 55.3 million monthly U.S. visitors (31 percent of the total U.S. Internet audience), an increase of 12 percent versus the same... Read more

Press Release Dec. 6, 2006 | Share

Thirty-Three Million Consumers Researched Prescription Medication Using the Internet

RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read more

Press Release Oct. 16, 2006 | Share

Cancer Sufferers and Caregivers Take Their Fight Against Cancer Online

RESTON, VA, October 16, 2006 – comScore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online. According to the study, people who research cancer online turn to the Internet predominantly for information on treatment options, which they subsequently validate... Read more