Press Releases

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3 Oct 2017

comScore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

comScore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With... Read more

28 Sep 2017

comScore Reports September North American Box Office on Track to Hit a New All-Time Record

September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office Read more

16 Aug 2017

comScore’s Latest Report Top 10 Burning Issues in Digital Available for Download

comScore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides comScore’s perspective on the most pressing topics,... Read more

7 Jun 2017

UPS Study: U.S. Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower... Read more

7 Jun 2017

comScore to Present at ARF Audience Measurement 2017

comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference. Read more

31 May 2017

comScore Expands Partnership with Charter Communications

comScore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement... Read more

18 Apr 2017

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™... Read more

10 Apr 2017

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),... Read more

7 Apr 2017

comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data

Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform... Read more

22 Mar 2017

comScore’s Latest Report 2017 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major... Read more

15 Mar 2017

comScore’s Chief Research Officer Elected to Serve on the Advertising Research Foundation Board

comScore today announced that its Chief Research Officer Josh Chasin has been elected to the Advertising Research Foundation’s (The ARF) Board of Directors. In addition, Vice President of Analytics... Read more

9 Mar 2017

comScore Introduces Breakthrough Service to Measure Consumer Interaction

comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer... Read more

23 Feb 2017

comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Cross-Platform Measurement

comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube... Read more

14 Feb 2017

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and... Read more

5 Jan 2017

VideoAmp Unveils Advanced Television (ATV) Ignite, the Industry’s First Automated Solution for Total Video and Linear TV Planning, Buying, and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore,... Read more

7 Nov 2016

comScore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities

comScore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. With... Read more

26 Oct 2016

Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement

Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities Read more

12 Oct 2016

comScore Signs TV Agreement with Cambridge Analytica

comScore today announced announced an agreement with Cambridge Analytica, which will use comScore’s television information as a component of TV campaign strategies for political and commercial... Read more

22 Sep 2016

comScore Partners with DEG: The Digital Entertainment Group for Their Digital Industry Reporting Service

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi... Read more

27 Apr 2016

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television,... Read more

19 Apr 2016

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Read more

30 Mar 2016

comScore’s Latest Report 2016 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view... Read more

22 Mar 2016

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This... Read more

18 Mar 2016

comScore and Viacom Ink Transformational Multi-Year Deal for Cross-Platform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the... Read more

1 Feb 2016

comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of... Read more