Press Releases

5 May 2021

Comscore Receives Video Viewability Accreditation from Media Rating Council for Integrated Third-Party Measurement on Facebook and Instagram

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its in...
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10 Apr 2018

Comscore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

Comscore today announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), Comscore will enable its ad verification measurement for campaigns deliv...
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16 Aug 2017

Comscore’s Latest Report Top 10 Burning Issues in Digital Available for Download

Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to...
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5 Jul 2017

Comscore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Comscore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). Thi...
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4 Jul 2017

TS Digital Nordic Selects Comscore to Provide Trusted Ad Validation Data for New Premium Publishers Audit Programme in Sweden

Comscore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedi...
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26 Apr 2017

Comscore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

Comscore today announced that it will offer free viewability measurement to clients across global markets. Comscore Viewability is a baseline offering that allows digital media buyers and se...
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18 Apr 2017

Comscore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

Comscore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essen...
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10 Apr 2017

Comscore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

Comscore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),...
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16 Feb 2017

Blasting News selects Comscore to protect advertisers from invalid traffic

Blasting News, one of the largest global social news publishers, today announced that they have selected Comscore validated Campaign Essentials™ (vCE®) to identify and remove fraudulent traf...
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14 Feb 2017

Comscore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

Comscore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and...
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24 Jan 2017

ABC Grants Continued Certification to Comscore for Online Ad Viewability

Comscore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials™ (vCE®). T...
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9 Nov 2016

Comscore and MediaMath Release New Research on Programmatic Buying in Latin America

Comscore and MediaMath today released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies,...
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7 Nov 2016

Comscore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities

Comscore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. W...
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20 Sep 2016

Comscore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

SÃO PAULO, SP, September, 20th, 2016 – Comscore (NASDAQ: SCOR) announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drive...
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14 Sep 2016

Comscore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

Comscore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom
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27 Jun 2016

Platform One Demand-Side Platform MarketOne® Leverages Comscore validated Campaign EssentialsTM (vCE®) to Measure Digital Campaign Viewability

Comscore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged Comscore validated Campaign EssentialsTM (vCE®) for digital campaign viewability...
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7 Jun 2016

Weborama Integrates Comscore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

Comscore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging Comscore validated Campaign E...
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24 May 2016

Comscore Receives ABC Accreditation for Content Verification

Comscore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for t...
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