Procter & Gamble Partners with comScore for Digital Campaign Ratings
comScore today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Read more
By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, VideocomScore Announces Date for First Quarter 2013 Financial Results
comScore today announced it will report its first quarter 2013 financial results after U.S. financial markets close on Thursday, May 2, 2013. In conjunction with this announcement, management will host a conference call and webcast on Thursday, May 2, 2013 at 5:00 p.m. (ET) to discuss the Company's financial results. Read more
By: Andrew Lipsman Tags: comScore Financial NewscomScore Expands Presence in Asia Pacific Region with Key Hires
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J Brown has joined as vice president, sales for Southeast Asia; Cai Fang as vice president, sales for China and Kate Palmer as account... Read more
By: Amarpal Singh Tags: Advertising, Audience Measurement, News, Newspapers
comScore Releases ‘2013 Spain Digital Future in Focus’ Report
comScore today released the 2013 Spain Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Read more
By: Hélène Azevedo Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Rankings, Smartphone, Social, Tablets, YouTubecomScore Releases March 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.1 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Reports February 2013 U.S. Smartphone Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies
comScore today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage their own data in conjunction with the power of comScore’s proprietary digital media categorization and segmentation schemes to power unique timely insights for... Read more
By: Maria Quan Tags: Mobile, TelecomcomScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2013
comScore today released its monthly analysis of U.S. web activity at the top online properties for February 2013 based on data from the comScore Media Metrix service. As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive... Read more
By: Stephanie Flosi Tags: Audience Measurement, Internet Use, Rankings, Top 10 Sites, Top 20 Sites, Web Traffic24 Percent of Mexican Internet Users Visited Health Sites in February 2013
comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... Read more
By: Ana Laura Zain Tags: Health, Internet Use, Top 10 SitescomScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September... Read more
By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web Analytics