Press Releases

Press Release Jan. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising

Press Release Dec. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Video

Press Release Dec. 17, 2013 | Share

comScore Releases November 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion. Read more

By: Adam Lella Tags: Ad Impressions, Engagement, , Video, YouTube

Press Release Nov. 15, 2013 | Share

comScore Releases October 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. Read more

By: Adam Lella Tags: Ad Impressions, Engagement, , Video, YouTube

Press Release Nov. 12, 2013 | Share

comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Oct. 30, 2013 | Share

comScore validated Campaign Essentials™ (vCE) Has Strong Adoption Among Advertisers, Agencies and Publishers in Canada

comScore, Inc. (NASDAQ: SCOR) today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest ma rket competitor during the third quarter. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising

Press Release Oct. 17, 2013 | Share

comScore Releases September 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion. Read more

By: Adam Lella Tags: Ad Impressions, Advertising, Audience Measurement, Rankings, , Video

Press Release Sep. 20, 2013 | Share

comScore Releases August 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion. Read more

By: Adam Lella Tags: Ad Impressions, Advertising, Engagement, Google, Rankings, , , Video, YouTube

Press Release Sep. 17, 2013 | Share

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution... Read more

By: Ayaan Mohamud Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Jul. 16, 2013 | Share

Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

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