comScore Europe Adds Experienced Online Executive
London, April 18, 2006 – comScore Europe, an operating division of comScore Networks, Inc., the leader in digital media measurement, today announced the relocation of Piers Stobbs from Chicago to the company's London office. Mr. Stobbs, a native of the UK, will form a Marketing Solutions Group focused on helping comScore's European clients improve... Read more
By: Andrew Lipsman694 Million People Currently Use the Internet Worldwide According to comScore Networks
RESTON, VA, May 4, 2006 – comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the... Read more
By: Andrew LipsmanAmericans Head to the Web in Droves to Research Real Estate and Gas Prices in April
RESTON, VA, May 11, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. Among the notable trends during April were the marked increases in traffic to real estate sites, which grew 12 percent from the previous month and 23 percent in the past year. Homestore.com Network and... Read more
By: Andrew LipsmancomScore Europe Announces Appointment of Market Research Veteran as Part of Continued European Expansion
RESTON, Va., May 15, 2006 – comScore Europe, an operating division of comScore Networks, the leader in digital media measurement, today announced the appointment of Delphine Gatignol to the position of sales manager for France. Based in comScore Europe’s London office, Ms. Gatignol is charged with developing new business initiatives in France and... Read more
By: Andrew LipsmancomScore Study Reveals Gamers are an Attractive Online Advertising Segment
RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read more
By: Andrew LipsmanJohn M. Green Joins comScore as Chief Financial Officer
RESTON, Va., May 18, 2006 – comScore Networks, the leader in measuring the Internet Age, today announced the appointment of John M. Green as the company’s Chief Financial Officer (CFO). Read more
By: Andrew LipsmanMother’s Day Draws Millions of Last-Minute Online Shoppers
RESTON, VA. May 18, 2006 –comScore Networks today released a review of Internet activity in the weeks leading up to Mother's Day 2006. comScore reported strong growth in traffic and sales for online retailers of flowers, gifts and greetings compared to the previous year. Read more
By: Andrew LipsmanOnline Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment
RESTON, VA, May 23, 2006 – comScore Networks today released an analysis based on its newly launched Video Metrix service, the first-ever monthly reporting of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers. Among notable trends was the marked increase in the number of consumers... Read more
By: Andrew LipsmancomScore E-Commerce Sales Estimates Once Again Accurately Predict U.S. Department of Commerce Data
RESTON, Va., May 26, 2006 – comScore Networks today announced that its first quarter 2006 e-commerce sales estimates, originally published in early April 2006, accurately predicted the data published by the U.S. Department of Commerce last week. The comScore e-commerce data were available to comScore clients and widely published in early April, while... Read more
By: Andrew LipsmancomScore Reveals Nearly Six Million People Worldwide Visited the Yahoo! FIFA World Cup Site in April 2006
RESTON, VA, May 30, 2006 -- comScore Networks, the leader in digital media measurement, today announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. During April, comScore recorded 5.7 million unique visitors to the site, up 35 percent from... Read more
By: Andrew Lipsman